Demand Gen Report

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Inside The Pulse: New DGR Survey Reveals Current State of Industry Events

As the new year started, there was renewed optimism for the growth of attendance for in-person events and conferences. This was exemplified by the American Express Global Business Travel (Amex...

How Advanced B2B Teams Break Through Departmental Silos & Use AI, Hyper-Personalization to Drive Results

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Negotiation for business winning, agreement or partnership deal for both benefit, merger and acquisition, professional talk concept, businessman handshake with success negotiation over balance seesaw.

Striking The Right Balance Between ABM & Demand Generation In B2B Marketing

The line between account-based marketing (ABM) and demand generation is blurrier than ever, leaving marketers wading through murky waters to delineate between the two strategies. While ABM was once seen…

Feature September 25

Why Sales Prospecting Remains The Unsung Hero Of Sales Success

The most consequential number in sales is 40, as it’s crucial for capturing the immense impact and importance of prospecting: 40% of salespeople agree that prospecting is the most challenging…

Demanding Views September 20

Nimble CRM Introduces Reveals New Product Integrations To Help With Lead Engagement Automation

Nimble, a relationship-focused CRM, released an Email Sequence Automation feature, which seeks to integrate the recently launched Email Sequences with existing functionalities such as Web Forms, Webhooks and Workflows.

Industry News September 19