Demand Gen Report

Salesforce Looks to End ‘Do-Not-Reply’ Marketing with Marketing Cloud Next

Salesforce just announced the release of Marketing Cloud Next, an evolution of its leading marketing solution to end traditional ‘do-not-reply’ marketing. Powered by autonomous artificial intelligence (AI) agents that act...

Latest Posts

A man host streaming his audio podcast using microphone and lapt

Adobe Podcast Teams Up With Wistia To Launch AI-Powered Audio Editing Solution

Wistia, a video marketing platform, partnered with Adobe Podcast to integrate Adobe’s AI-powered Enhance Speech into the Wistia video editor. Enhance Speech is designed to help automatically improve audio clarity and reduce background noise…

Industry News September 25

Onboarding concept. Person touch virtual onboarding icon for human resources business industry to introduce newly hired employee into an organization with behavior, welcome, knowledge, and skills

The Millennial Playbook: Engaging Modern B2B Decision Makers In 4 Steps

As digital-first — aka Millennial — buyers upend the traditional notions of the buyer’s journey, they’re bringing new procedures. Specifically, this includes setting the bar high for customized outreach while still…

Blog September 25

Negotiation for business winning, agreement or partnership deal for both benefit, merger and acquisition, professional talk concept, businessman handshake with success negotiation over balance seesaw.

Striking The Right Balance Between ABM & Demand Generation In B2B Marketing

The line between account-based marketing (ABM) and demand generation is blurrier than ever, leaving marketers wading through murky waters to delineate between the two strategies. While ABM was once seen…

Feature September 25