Demand Gen Report

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Inside The Pulse: New DGR Survey Reveals Current State of Industry Events

As the new year started, there was renewed optimism for the growth of attendance for in-person events and conferences. This was exemplified by the American Express Global Business Travel (Amex...

How Advanced B2B Teams Break Through Departmental Silos & Use AI, Hyper-Personalization to Drive Results

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Data Driven Success: Business Leader Analyzes Trends for Enhanced Profitability

B2B Sellers Who Partner With AI Are 3.7X More Likely To Meet Quotas

Sellers who effectively partner with AI tools are 3.7X more likely to meet quota than those who do not, a new survey revealed. “Portrait of the New High-Performing Seller” —…

Industry News September 16

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The Big ‘Book’ Of Artificial Intelligence Statistics For B2B Practitioners

Although I love diving into conversations about AI, but many tend to circle around the same topics — its risks, ethics and potential — often ending with the familiar refrain…

Industry News September 14

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AI’s Impact On Modern Marketing: From Overwhelmed To Overachieving

As it grows more difficult to stand out in an overcrowded marketplace, marketing leaders’ roles are harder than ever: Brands now face the dual task of not only personalizing content…

Demanding Views September 13