Demand Gen Report
The Semantic SEO/GEO Revenue Equation: Best Practices for Building Global Content in the Age of AI Discovery
Global demand generation has typically followed a predictable model. First, build campaigns in English, translate (or transcreate) the assets into local language, and finally, launch the program in new markets....
Latest Posts
Powering Personalization Through Signal-Based Marketing
The distinction between intent data and signal-based marketing is critical for today’s B2B marketers. Intent data, while valuable, is just the raw material and signals that indicate a customer’s interest…
Demanding Views October 4Mastering Authenticity, Relationships & AI: #B2BMX East Day 3 Recap
It’s no secret that there are a lot of complexities in B2B marketing — and on day three of the B2B Marketing Exchange East, Neil Patel took the keynote stage to…
Feature October 4Doubling Down On ABM & Understanding Buyer Behaviors: #B2BMX East 2024 Day 2 Recap
Day two of the B2B Marketing Exchange East event was all about the nitty-gritty of account-based marketing (ABM), with experts and practitioners breaking down strategies to make ABM not just…
Feature October 3




















