Demand Gen Report

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B2B Marketers Changing Strategies Due to Current Economic Climate: Harris Poll

An astounding 96% of B2B marketing leaders are revising their company’s strategies due to the current challenging economic environment, incorporation of artificial intelligence (AI) tools and a generational shift in...

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Champion Raises $3.3M To Enhance Customer-Led Growth

Champion, an AI-powered customer advocacy platform, closed an oversubscribed $3.3 million seed founding round. The company plans to leverage the capital to improve its platform to help businesses identify and…

Financial News September 4

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Consensus Acquires ReachSuite To Create Product Experience Platform

Consensus, an enterprise demo automation solution, acquired ReachSuite, a full-funnel live product demo company, to help better inform and build customer conversations and relationships.

Industry News September 3

Why AI Is The Secret Ingredient For Delivering Consistent Role-Play Experiences At Scale

There was once a time when sales reps took the lead on B2B sales — but today, buyers are in the driver’s seat. Modern buyers come to the table more informed…

Demanding Views August 30