Demand Gen Report

2025 Account-based Marketing Benchmark Survey

Account-based marketing (ABM) has moved far beyond its early roots as a niche tactic and now sits at the heart of modern B2B strategy. More organizations are recognizing that ABM...

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Advertisers Want to Move Beyond Search and Social— The Question Is “How?”

Demanding Views

NetLine’s Josh Baez is Here to Save Your B2B Funnel

Blog

Sales and operations planning concept. Memo sticks on the desk.

Seismic’s Centralized Enablement Platform Fuels Record Growth for OneSource Virtual

Case Studies

What B2B Marketers Learned at Advertising Week 2025

Blog

Latest Posts

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Higher Logic Vanilla Integrates With SlapFive To Help Support Community Engagement

Higher Logic Vanilla, a community platform, revealed a new integration with SlapFive, a customer marketing and advocacy platform, designed to help users more easily engage their community members in advocacy…

Industry News April 29

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New Research: AI Poised To Be ‘Greatest Influence’ On The Future Of Advertising

Given AI’s potential to transform industry practices now and in the future, 59% of practitioners view it more favorably than not, new research revealed. “The Digital Lead: 2024 Advertising Insights…

Industry News April 26

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Lightricks LTX Studio Seeks To Enable Multimedia Storytelling

Lightricks is an AI-first photo and video creation platform designed to help produce engaging, top-performing content. The company’s technology is focused on photo and video processing and is based on…

Solution Spotlight April 26