Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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How To Adapt To Changing B2B Tech Buyer Behavior
Buyer behavior is always changing — especially in tech — and it's imperative for companies…
What’s Working In Email Marketing? The Power Of Aligning Strategies, Data & Content
It’s no mystery why marketers are drawn to the cost-effective and time-tested strategy of email…
12 Reasons User-Generated Content Is Important For Brands
User-generated content (UGC) helps brands establish authenticity and makes their ads more memorable. This infographic…
When “Just Right” Just Works: The Goldilocks Effect Of ABM
Aired On: Oct. 12, 2022 @ 2 PM ET / 11 AM PT As marketers, we…
State Of Audio/Video Marketing: Strategizing, Repurposing & Personalizing Immersive Content To Stand Out In An Oversaturated Landscape
Video and audio content have both benefited the marketing industry in countless ways. Instead of…
The Key Social Platform Metrics To Track
With so many measurement metrics for social media platforms, it's important that marketers are tracking…
The Search Marketer’s Guide To Connected TV
Your ad mix is lacking. While your search marketing chops are finely honed to capture…
5 Trends Fueling The Rise Of Visual, Data-Driven Storytelling
Visual, data-driven storytelling has been on the rise — and it's going to become even…
CTV As Performance Marketing: A Tale Of Two B2B Case Studies
Aired On: Sept. 22, 2022 @ 2 PM ET / 11 AM PT While you’ve probably…
2022 Lead Nurturing & Acceleration Benchmark Survey Report: B2B Teams Turn To Multi-Channel Content, Account-Based Segmentation To Revamp Strategies, Better Engage Prospects
Converting B2B prospects into buyers can be a complicated, lengthy process. Essential to its success…
What’s Working In Buyer Engagement? ‘Stripping The Fluff’ & Focusing Content On Buyers’ Pain Points & Needs
Engaging buyers is the crux of all marketing efforts, but practitioners are tasked with climbing…
2022 C-Suite Go-To-Market Benchmark Survey
The B2B market is evolving rapidly — and the need for smarter go-to-market (GTM) strategies…
