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B2BMX 2026 News: Keeping You Updated on all the Events at this Year’s Conference

B2BMX 2026, powered by Advertising Week, is the premier event tailored for marketing and sales practitioners ready to…

Blog February 13
AI artificial intelligence automation MCP Model Context Protocol
DGR AI GTM

Model Context Protocol is the Connection AI is Missing in GTM

Artificial intelligence (AI) is redefining how B2B go-to-market (GTM) organizations connect with customers and drive growth. Automation has…

Demanding Views February 13
AI artificial intelligence highspot Rob Tarkoff Robert Wahbe Seismic
Seismic Highspot Merger Two CEOs signing merger contracts, gold pens in hand, a massive company logo on a digital screen behind them, business acquisition, formal agreements

Seismic Enters Merger Agreement With Highspot

Seismic and Highspot announced on Feb. 12 that they have signed a definitive agreement to merge the companies,…

News Brief February 12
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