G2 to Acquire Gartner’s Capterra, Software Advice, and GetApp
G2 recently agreed to acquire the software discovery and recommendation platforms Capterra, Software Advice, and GetApp from Gartner.…
News Brief February 9
Latest In: buyer intent
From Reactive to Proactive: What B2B Marketers Can Learn from Automotive AI Transformation
Over the past few years, the automotive retail business has quietly become one of the most advanced testing…
Demanding Views December 26
B2B Intent Data Trends To Drive Marketing Success
B2B marketers intent-ions are clear: Some 65% of B2B companies plan to invest more in buyer intent data…
Blog October 10
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Clearbit Reveals Partnership With G2 Designed To Enhance Pipeline Discovery & Capture
Clearbit, a B2B data activation platform, built a new integration to action G2's buyer intent data alongside Clearbit's…
Industry News November 17
SalesboxAI Teams Up With LeadSift To Help Accelerate Sales
SalesboxAI, a conversational ABM platform, partnered with LeadSift, a buyer intent data platform, to help B2B marketing teams…
Industry News June 9
Qualified Unveils Pipeline Cloud
Qualified, a pipeline generation platform for revenue teams that use Salesforce, launched the Pipeline Cloud, a new set…
Industry News April 11
RollWorks & G2 Team Up To Provide Richer Insights Into Buyer Intent
ABM platform RollWorks, a division of NextRoll, partnered with software marketplace G2 to help mutual customers capture multi-faceted, account-level intent signals to better…
Industry News February 23
Downstream Intent Data Is The Missing Piece Of Your Buyer Intent Puzzle
Buyer intent data is a hot topic that has recently earned a bad rap. B2B marketers love the…
Demanding Views May 21
NetLine Corporation Unveils Buyer-Level Intent Discovery Tool, Empowering Marketers To Capture Deeper Insights On Content Consumption
As the adoption of intent data continues to rise in the B2B marketing space, data vendors are quickly…
Industry News December 11
Outreach Announces New Sales Enablement AI & New Platform Features
Outreach, a sales engagement platform, unveiled a new Knowledge AI Assistant (Kaia) and platform capabilities at its recent…
Industry News May 11
New Dun & Bradstreet Offering Aims To Identify Buyer Intent
Dun & Bradstreet, a global provider of business decisioning data and analytics, announced the availability of D&B Buyer…
Industry News February 25
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
