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Act-On Launches New Platform For Customer Interaction Analysis

Act-On Launches New Platform For Customer Interaction Analysis

Act-On recently launched its Adaptive Journeys platform, a tool designed to help marketers track, score, measure, connect and…

Solution Spotlight March 14
CRM Integrate MQL Scott Vaughan top of funnel content
B2B Marketers' Shift From MQLs To Revenue Requires A Top-Funnel Makeover

B2B Marketers’ Shift From MQLs To Revenue Requires A Top-Funnel Makeover

A growing number of CMOs are shifting their demand marketers' focus. Simply generating MQLs (marketing qualified leads) is…

Demanding Views March 2
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3 Reasons Predictive Can Help Boost Marketing Intelligence

3 Reasons Predictive Can Help Boost Marketing Intelligence

Talk to any marketer today and he or she will tell you the same thing: “We need better…

Demanding Views February 24
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