New AI-Powered Adaptive Identity Resolution Offered by Hightouch
Hightouch has rolled out a new tool that will ensure customer data produces usable profiles that adapt to…
News Brief August 5
Latest In: customer data
Gartner Survey: 84% Of Leaders Cite Customer Data & Analytics As ‘Very Or Extremely Important’ For Achieving Goals
Gartner's latest survey, “Top Goals and Priorities for Customer Service and Support Leaders in 2023," revealed that the two…
Industry News January 10
Salesforce Research: 90% Of Marketers Evolve Their Digital Marketing Strategies In Response To Rapid Digital Transformation
Meeting buyer expectations is simultaneously becoming one of the most critical and complicated responsibilities of marketers due to…
Industry News September 16
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Sendoso Integrates With Microsoft Dynamics 365 To Enhance Data Analysis
Gifting platform Sendoso collaborated with Microsoft Dynamics 365, a portfolio of business intelligence solutions, to help diversify its…
Industry News June 25
Optimizely Acquires Zaius To Improve Digital Experience Creation
Optimizely, a digital experience platform (DXP) formerly known as Episerver, acquired customer data platform Zaius to provide customer…
Industry News March 22
Oracle CX Updates CDP Platform For Improved Customer Data Management
Oracle CX, a customer experience cloud, has announced new innovations for its CDP platform Oracle Unity. The new…
Industry News October 1
Sparq Aims To Help Uncover & Translate Actionable Customer Insights
Sparq is a customer insights platform from Vision Critical that is designed to uncover actionable customer experience data.…
Solution Spotlight March 17
Evergage Releases New Data Warehouse Solution For Analysts
Evergage, a personalization and customer data platform, launched the Evergage Data Warehouse solution, which is designed to give…
Industry News August 15
Leadspace Launches On-Demand Hub For Data Management
Leadspace, a B2B customer data platform, unveiled Leadspace On-Demand, a comprehensive control center that aims to empower marketing…
Industry News May 7
SAP Launches New Solution For Managing Customer Data, Partner Access
SAP unveiled SAP Customer Identity and Access Management (CIAM) solutions designed to help B2B companies manage customer and…
Industry News May 1
Radius Aims To Offer Single B2B Data Source With Unify Platform
Radius Unify’s enterprise B2B customer data platform is designed to allow B2B marketers to access a single data…
Solution Spotlight December 10
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
