Latest In: First-party Data
ABM ABX audience targeting B2B audience activation buying groups Data as a Service demand generation First-party Data media activation pharosIQ
Key Takeaways pharosIQ’s new atlasIQ B2B Audience Activation gives organizations direct access to intelligence-driven audiences built from first-party…
News Brief
June 30
agentic advertising audience modeling data activation DSP First-party Data Identity Graph identity resolution Project Gravity Samba TV SSP
Key Takeaways: Project Gravity matches first-party data against Samba’s Identity Graph and pushes one deterministic identifier into 40+…
News Brief
June 16
agentic AI competitive intelligence Databricks Ventures First-party Data Kindred Ventures marketing automation marketing intelligence mid-market marketing Pomo seed funding
Key Takeaways: Pomo turns fragmented market, competitor, demand, creative and channel signals into ranked daily recommendations, then automates…
News Brief
June 11
AI in Marketing B2B marketing benchmark survey demand generation Lead Quality pipeline strategy revenue attribution sales and marketing alignment
Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow…
Blog
July 15
#COSeries artificial intelligence B2B marketing Campaign Optimization Series Demandbase Elfried Samba First-party Data measurement
Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) beings today, offering pragmatic solutions for a landscape without…
Blog
April 6
#COSeries 2026 marketing trends advanced measurement models AI AI in Marketing Anthony Yee artificial intelligence B2B marketing campaign optimization Campaign Optimization Series dark social Demandbase Docket AI First-party Data generative AI Hannah Jordan Josh Baez Lauren McHugh marketing strategies NetLine privacy-first marketing signal loss
In an era defined by signal loss and artificial intelligence (AI) maturity, driving efficient B2B growth requires a…
Blog
March 12
#COSeries 2026 marketing trends advanced measurement models AI AI in Marketing Anthony Yee artificial intelligence B2B marketing campaign optimization Campaign Optimization Series dark social Demandbase Docket AI First-party Data generative AI Hannah Jordan Josh Baez Lauren McHugh marketing strategies NetLine privacy-first marketing signal loss
In an era defined by signal loss and artificial intelligence (AI) maturity, driving efficient B2B growth requires a…
Blog
March 2
A/B testing Account Executives AEO AI agents Answer Engine Optimization attribution B2B marketing B2C Marketing buyer persona Call to Action channel program Click-Through Rate\ connected TV Content conversion rate Conversion Rate Optimization CRO CTA CTR CTV customer retention Customer Segmentation Customer Success Manager Data analytics database demand generation digital marketing Drip Nurture Campaign Email List Building enablement enterprise event marketing firmographic First-party Data funnel Generative Engine Optimization GEO go-to-market GTM Hub ICP ideal customer profile Inbound Marketing influencer marketing intent data Job-Qualified Lead JQL key performance indicators KPI landing page landing page optimization lead generation lead nurturing Lead scoring List Buy/List Purchase MAP marketing automation marketing automation platform Marketing Conversion Metrics Marketing Dashboard: marketing metrics marketing operations Marketing Person Marketing Segmentation marketing strategy Marketing Technology Stack MarOps MarTech MQL Multichannel Marketing Net Promoter Score NPS omnichannel OOH optimization Organic Social Out-of-home Advertising Outbound Marketing Paid Search Advertising Paid Social partner marketing Pay-per-click Advertising Performance/Growth Marketing personalization Pipeline Conversion Rates PPC Proof of Concept qualified lead Raw Leads return on investment revops ROI SaaS SAL Sales Accepted Lead Sales Development Representative Sales Enablement sales funnel sales pipeline SDR Search Engine Management search engine optimization SEM SEO Service Level Agreement Social media marketing Software as a Service target audience Technographic UGC Urchin Tracking Module user experience user-generated content UTM UX Vanity Reporting video marketing Web Form Webinar Whitepaper Syndication XML Sitemaps Yield Optimization Zero-party Data
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature
November 12
