Intent Data Meets AI: How B2B Marketers Can Win Earlier, Smarter and With Greater Precision
As more buyers build AI tools into their process, marketers are getting pressured on all sides to adapt…
Blog October 7
Latest In: First-party Data
Why First-party Data is Becoming the Foundation for Relevance
The further you get from first-party data, the further you get from the truth. Audience insights become less…
Demanding Views September 10
What a Contact Really Means (and Why Volume Won’t Save You)
A form fill gives you a lead, not the full story. A name and inbox don’t tell you…
Blog September 9
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
Your AI Doesn’t Have an Intelligence Problem. It Has a Data Problem.
Key Takeaways The report details that AI performance depends less on model sophistication and more on whether the…
Blog August 31
Your Best Prospect Data Comes From Customers You Already Have
Companies spend enormous amounts of time and money trying to understand their ideal customer. They invest in market…
Demanding Views August 27
Clean Data: The Engine Behind Every AI Motion
Your AI Doesn’t Judge Your Data. It Executes on It, Faster and Louder. Feed your artificial intelligence (AI)…
Blog August 26
Treasure AI’s Rafa Flores Explains How to Connect First-Party Data to B2B Pipeline Impact: The DemandGenReport.com Q&A
Key Takeaways Treasure AI rebuilt its platform to be fully AI-native in 12 months while holding onto 90%…
Feature August 10
From Promotions to Personalization: How Simply Fish Used Dishio to Drive Measurable Growth
Key Takeaways Simply Fish grew overall sales by roughly 25% over 18 months by shifting spend away from…
Case Studies July 23
pharosIQ Launches atlasIQ B2B Audience Activation, DaaS
Key Takeaways pharosIQ’s new atlasIQ B2B Audience Activation gives organizations direct access to intelligence-driven audiences built from first-party…
News Brief June 30
Samba TV Launches Data Activation Platform for the Agentic Era
Key Takeaways: Project Gravity matches first-party data against Samba’s Identity Graph and pushes one deterministic identifier into 40+…
News Brief June 16
New Agentic Marketing Intelligence Platform Launched by Ex-Google, Databricks Engineers
Key Takeaways: Pomo turns fragmented market, competitor, demand, creative and channel signals into ranked daily recommendations, then automates…
News Brief June 11
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