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B2B marketing Chris Baggott ClickSquared Compendium Content markting Dan Smith Demand Gen Report email marketing Kwanzoo lead funnel lead generation Lenskold Group Mani Iyer marketing automation marketing campaigns rich media

Marketers Rethinking Campaigns By Doubling Down On Content, Interactive Formats

The latest results from a Lenskold Group marketing automation effectiveness study found 87% of marketers were less than very…

Industry News November 28
Ann Handley B2B B2B marketing Bizo blog Content content marketing customer acquisition Customer loyalty Demand Gen Report Digital Marketing Remix Joe Chernov Kelly Services lead generation MarketingProfs roundtable Sean Callahan social media Tood Wheatland

Experts Reveal Content Marketing Truisms—And A Few Important Non-Truisms

Content marketing is nothing new. Regardless of the type of content, the goals remain the same: inform, educate,…

Industry News November 6
B2B marketing Beth Toensikoetter Data management Demand Gen Report demand generation lead generation marketo ReadyTalk ReadyTalk for Marketo Robin Bordoli webinar data

ReadyTalk Partners With Marketo To Streamline Webinar Data

ReadyTalk announced earlier this week the availability of the ReadyTalk for Marketo connector to increase the accuracy of…

Industry News October 11
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