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Demand Gen Report Announces Speakers, Sponsors For 2013 Content2Conversion Conference

Demand Gen Report announced this week that a diverse group of B2B content marketing industry leaders will share…

Industry News December 11
B2B marketing Chris Baggott ClickSquared Compendium Content markting Dan Smith Demand Gen Report email marketing Kwanzoo lead funnel lead generation Lenskold Group Mani Iyer marketing automation marketing campaigns rich media

Marketers Rethinking Campaigns By Doubling Down On Content, Interactive Formats

The latest results from a Lenskold Group marketing automation effectiveness study found 87% of marketers were less than very…

Industry News November 28
Ann Handley B2B B2B marketing Bizo blog Content content marketing customer acquisition Customer loyalty Demand Gen Report Digital Marketing Remix Joe Chernov Kelly Services lead generation MarketingProfs roundtable Sean Callahan social media Tood Wheatland

Experts Reveal Content Marketing Truisms—And A Few Important Non-Truisms

Content marketing is nothing new. Regardless of the type of content, the goals remain the same: inform, educate,…

Industry News November 6
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