Demandbase To Cut Through AI Hype In B2BMX Summer Camp ABM Session
Key Takeaways: Demandbase’s B2BMX Summer Camp session positions AI in ABM as a practical discipline, urging marketers to…
Blog June 9
Latest In: marketing and sales alignment
Uberflip’s Sales Assist Tool Aims To Streamline, Personalize Content Experiences
The new Sales Assist solution from Uberflip is designed to help marketing teams create and manage brand-approved templates…
Solution Spotlight April 26
How Martech & Salestech Can Help Improve Organizational Efficiency & Collaboration
The digital transformation of B2B has given rise to new technology solutions that help address challenges with the…
Blog April 13
Take the 2026 Demand Gen Benchmark Survey: Help Shape What Comes Next
Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow…
Blog July 15
B2B Roundtable: Communication And Metrics Unlock Better Sales And Marketing Alignment
Sales and marketing are not aligned within most organizations, and it has been a common pain point for…
Industry News November 18
B2B Marketers Fuel Social Selling Strategies With Insight, Content
While many B2B companies are beginning to recognize the value of social selling, progressive organizations are finding success…
Industry News September 2
Why You Shouldn’t Put Off Brokering A Marketing And Sales Peace Treaty
In today's always-on world, competition for customer mindshare is at an all-time high. With mile-a-minute social networks, overflowing…
Demanding Views August 24
Mind The Gap: 5 Ways To Avoid A Lead Handoff Disaster
Sales and marketing alignment remains a hot topic. For many B2B CEOs, it will likely rank among their…
Demanding Views May 27
Sales Reps Struggle To Find Right Content To Close Deals, Survey Reveals
One out of every three sales representatives reports that it is a daily struggle to obtain the right…
Industry News November 1SiriusDecisions: Alignment, Change Management Key To Realizing ROI Of Marketing Technology
The good news is marketing organizations have doubled technology spending in the last two years, according to new…
Industry News June 7
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