Understanding the Language of B2B: The ABC’s of Demand Gen Report
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature November 12
Latest In: marketing automation
What 15 Years In Prison Taught Me About Succeeding In Business
Going to prison improved my career — I'm certain you don't hear that every day. But for me,…
Demanding Views August 5
Act-On Software Refreshes Platform For Easier Accessibility
Act-On Software, a marketing automation platform, built out and improved its capabilities to help enhance its platform by…
Industry News June 27
Meet Inflection.io: The New Product-led Automation Platform Planning To Dethrone Marketo
The marketing landscape has changed: Marketers are focused on product-led strategies, and they need to communicate with all…
Blog May 24
ActiveCampaign Aims To Empower SMBs To Build Dynamic Workflows With Custom Objects
Focused on democratizing data visibility, flexibility and actionable insights for use across a business's entire tech stack, ActiveCampaign,…
Solution Spotlight November 15
Codeless Campaign Creation Platform Knak Raises $25M
Knak, a codeless campaign creation platform for enterprise marketing teams, secured $25 million in a Series A round…
Financial News November 12
5 Marketing Automation Fundamentals To Boost Your Strategy
Good marketing is a critical piece of any successful business strategy. While quality marketing is effective, it takes…
Demanding Views October 8
Allbound Partner Journey Automation Aims To Encourage Partner Action
The Partner Journey Automation solution from Allbound, a partner relationship management (PRM) software provider, is designed to help…
Solution Spotlight May 10
ZoomInfo Aims To Simplify Workflows With Automated Data Collection
The updated version of ZoomInfo Workflows is designed to help users reimagine the user experience, simplifying workflow setup…
Solution Spotlight May 3
B2B Media Group Appoints New VP Of Product
B2B Media Group, a B2B data company, appointed Andreas Misera as VP of Product. In his new role,…
Industry News April 22
ActiveCampaign Raises $240 M To Enhance CXA Platform
ActiveCampaign, a customer experience (CX) automation company, raised $240 million in a Series C financial round, which brings…
Financial News April 22
5 KPIs To Test Marketing Automation Effectiveness
The point of automation is to free up your time so you don't have to be directly involved…
Demanding Views March 26
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
