Latest In: Multichannel Marketing
A/B testing Account Executives AEO AI agents Answer Engine Optimization attribution B2B marketing B2C Marketing buyer persona Call to Action channel program Click-Through Rate\ connected TV Content conversion rate Conversion Rate Optimization CRO CTA CTR CTV customer retention Customer Segmentation Customer Success Manager Data analytics database demand generation digital marketing Drip Nurture Campaign Email List Building enablement enterprise event marketing firmographic First-party Data funnel Generative Engine Optimization GEO go-to-market GTM Hub ICP ideal customer profile Inbound Marketing influencer marketing intent data Job-Qualified Lead JQL key performance indicators KPI landing page landing page optimization lead generation lead nurturing Lead scoring List Buy/List Purchase MAP marketing automation marketing automation platform Marketing Conversion Metrics Marketing Dashboard: marketing metrics marketing operations Marketing Person Marketing Segmentation marketing strategy Marketing Technology Stack MarOps MarTech MQL Multichannel Marketing Net Promoter Score NPS omnichannel OOH optimization Organic Social Out-of-home Advertising Outbound Marketing Paid Search Advertising Paid Social partner marketing Pay-per-click Advertising Performance/Growth Marketing personalization Pipeline Conversion Rates PPC Proof of Concept qualified lead Raw Leads return on investment revops ROI SaaS SAL Sales Accepted Lead Sales Development Representative Sales Enablement sales funnel sales pipeline SDR Search Engine Management search engine optimization SEM SEO Service Level Agreement Social media marketing Software as a Service target audience Technographic UGC Urchin Tracking Module user experience user-generated content UTM UX Vanity Reporting video marketing Web Form Webinar Whitepaper Syndication XML Sitemaps Yield Optimization Zero-party Data
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature
November 12
#COSeries Campaign Optimization Series engagement Multichannel Marketing omnichannel marketing personalization targeting
What if I told you there's a free online webinar series premiering in less than two weeks that…
Blog
April 12
1:1 ABM programs 6sense ABM accountbased experiences AI forecasting Annuitas Demandbase G2 I Heart ABM LinkedIn Multichannel Marketing
ABM is getting more human in a digital-first world. Organizations are beginning to focus more on 1:1 experiential…
Industry News
October 13
ABM campaign automation Multichannel Marketing Triblio
Triblio, an account-based marketing company recently acquired by IDG, has released a new ABM module designed to automate…
Industry News
October 6
api feeds APIs Infogroup intent data intent monitoring intent signals Marketing and Sales marketing solution MultiChannel Analytics Multichannel Marketing
Infogroup, provider of data and data-driven marketing solutions, has launched a new intent data feature within its Data…
Industry News
April 29
ABM David Brutman Demandbase Folloze integration Jeff Freeman Multichannel Marketing personalization personalization engine
Folloze, a B2B customer engagement platform, launched Personalization Engine, a new product positioned to use data and AI…
Industry News
May 17
Autopilot Campaign Measurement marketing automation Multichannel Marketing
Autopilot is a multichannel marketing solution that positions users to create personalized email experiences and track customer engagement…
Solution Spotlight
September 15
customer lifecycle Demand Gen Report Extraprise Forrester Research Joe Cordo Multichannel Marketing purchase decisions
By Joe Cordo, CMO of Extraprise Editor's note: This is the first in a two-part series. Multi-channel marketing…
Demanding Views
September 18
b2b marketers B2B marketing customer satisfaction scroes Darren Garanaccia demand generation Forrester Research marketing investment mobile marketing Multichannel Marketing ROI Sitecore social media technology integration The Multichannel Maturity Mandate web content management
Sitecore, a Web content management and digital marketing software company, has announced the results to its recent marketing…
Industry News
August 16
BtoB marketers customer intelligence Extraprise Michael Shanker Multichannel Marketing The Customer Life Cycle
By Michael Shanker, CEO & Director, Extraprise In part two of our series we discussed how BtoB marketers…
Industry News
October 18