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Latest In: ROI

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ZoomInfo_Article_62

ZoomInfo Customers Outperforming On Revenue, Contract Size & Quotas

New Aberdeen Research found that BtoB organizations tapping information from BtoB directory ZoomInfo outperform other companies on key…

Industry News June 2
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KathySexton

Asking The Big Question: How Much Better Would Your Company Perform Without Obsolete Data?

New study: companies acknowledge negative impact of outdated BtoB data By Kathy Greenler Sexton, Vice President of Marketing,…

Industry News March 25
Chris Frank measure revenue ROI TreeHouse Interactive
Adding Revenue Contribution To ROI Measures Connects Marketing to Real Dollars

Adding Revenue Contribution To ROI Measures Connects Marketing to Real Dollars

By Chris Frank, Director of Marketing, TreeHouse InteractiveThere's an old saying about marketing: “Marketing is the last in…

Demanding Views April 6
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