Latest In: Sales Enablement

AI Trust Gap B2B sales go-to-market revenue enablement Revenue operations Sales Enablement Seller Confidence Tool Integration
Seismic CEO Rob Tarkoff on Highspot Merger and Why AI Trust Gap is Slowing Down Revenue Teams

Seismic CEO Rob Tarkoff on Highspot Merger and Why AI Trust Gap is Slowing Down Revenue Teams: The DemandGenReport.com Q&A

Key Takeaways Only 9% of organizations have fully embedded AI into core revenue workflows, revealing a trust gap…

Feature August 24
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DGR Mural Alex Ticas Moving Beyond Pitch Decks to More Collaborative Conversations

Moving Beyond Pitch Decks to More Collaborative Conversations

Most prospects are exhausted by one-way lectures and static decks that feel more like a chore than a…

Demanding Views August 20
6sense account engagement AI-Recommended Leads B2B advertising demand generation GTM intelligence predictive intelligence Sales Enablement
6sense Now Offering With AI Recommended Leads, Measurable ROI

6sense to OfferAI-Recommended Leads, Measurable ROI in August

Key Takeaways 6sense’s new AI-Recommended Leads feature closes the gap between account engagement and sales action by surfacing…

News Brief July 27
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AdRoll AI-Native GTM B2B marketing B2BMX Summer Camp 2026 campaign optimization connected advertising conversational AI demand generation Hans Fischmann marketing orchestration
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AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026

Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…

Blog June 22
Acquisition Atlanta b2b agency branding go to market strategy growth marketing integrated marketing Modo Modo Sales Enablement Yes&
Yes& Acquires Modo Modo Adobe

Yes& Acquires Modo Modo, Expanding B2B Marketing Presence

Key Takeaways Yes&’s acquisition of Modo Modo expands its B2B marketing capabilities in branding, omnichannel media, sales enablement…

News Brief July 9
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Gong Mission Big Dipper

Gong Unveils Industry-First Revenue Harness, Mission Big Dipper

Key Takeaways Gong’s Mission Big Dipper introduces an execution layer designed to govern and orchestrate AI agents across…

News Brief July 8
AI agents content workflows go to market strategy GTM workflows Revenue operations revenue teams Sales Enablement Seismic seller productivity workflow automation
Seismic Extends Aura Agents Across GTM Workflows Woman Working at a Computer in an Open Office

Seismic Extends Aura Agents Across GTM Workflows

Key Takeaways Seismic expanded its Aura Agents portfolio to support more revenue-team workflows across enablement, customer conversations and…

News Brief July 1
AI in sales customer lifecycle data unification Mediafly point solutions revenue enablement revenue intelligence Sales Enablement sales productivity tech stack consolidation unified platform value selling
DGR Mediafly's Natalie Cowie Revenue Enablement Technology

Your Revenue Enablement Technology Stack Is Broken. Here’s How to Fix It

Great technology stacks have something in common with great fine dining establishments: In lieu of inundating users with…

Demanding Views June 30
AI adoption benchmark survey CRM integration GTM leaders Marketing analytics revenue enablement Revenue operations ROI Sales Enablement Seismic
GTM Leaders Say Speed to Revenue Is a Top Priority: Seismic Finance, banking and investment, Asset allocation, budget management. Business woman calculating financial report, cost control and budgeting with business data graph growth chart. Tax and budget planning

Majority of GTM Leaders Say Speed to Revenue Is a Top Priority: Seismic

Key Takeaways GTM leaders are prioritizing speed to revenue, but disconnected tools and poor integration are slowing teams…

News Brief June 22
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b2bmx Pam Didner

Pam Didner Shows How to Build A GTM Plan Executives Can Actually Approve: Lessons Learned at B2BMX

Key Takeaways: Strong GTM plans start with alignment across product, sales, and marketing before campaigns or launch calendars…

Feature June 11
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DGR Julie Thomas 5 Ways to Revolutionize Sales Coaching with AI

5 Ways to Revolutionize Sales Coaching with AI

Artificial intelligence (AI) adoption has exploded over the past year, forever changing the sales profession and bringing about…

Demanding Views June 9
AI AI agents artificial intelligence autonomous sales platform lead generation lookalike accounts prospect research Revenue operations sales automation Sales Enablement sales outreach Zig.ai
Zig.ai Chatbot Marketing ai agents for Lead Generation. Implement chatbots to engage visitors and generate leads through conversations. Chatbot gathering user info and qualifying leads vector illustration

Zig.ai Launches Feature That Replaces Lead Gen, Outreach and Research Tools

Key Takeaways Zig.ai added AI agents to its autonomous sales platform to handle lead generation, prospect research, qualification…

News Brief June 4
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