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Understanding the Language of B2B: The ABC’s of Demand Gen Report

Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…

Feature November 12
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Forrester Influ2 ABM or account based marketing concept. Personalization

Is Your ABM Missing the Mark? A New Look at Contact-Level Strategy

Account-based marketing (ABM) has become a standard strategy for B2B organizations seeking to engage high-value accounts. While its…

News Brief October 30
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The Future of B2B Buying Isn’t Faster Funnels, It’s Smarter Conversations

For decades, B2B sales have revolved around a familiar playbook: capture leads, hand them to SDRs, and push…

Demanding Views October 10
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Mind the Lead Nurture Gap: New Strategies for B2B Marketing Success

Is lead nurturing still relevant in a world of intent data, artificial intelligence (AI) everywhere and highly personalized…

Demanding Views September 5
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Why Brand Gravity Beats Lead Chasing in Today’s B2B Market: A Q&A with Author Lisa Cole

As B2B marketers work to modernize go-to-market strategies and scale impact, Lisa Cole, Chief Marketing Officer at 2X, has…

Feature July 30
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Infuse, Impartner Partner to Deliver Turnkey Channel Demand Programs

Infuse and Impartner have comes together in a strategic partnership designed to transform how vendors and their partners…

News Brief July 9
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LeadsRx Launches Version 3.0 Of Attribution Platform

LeadsRx Launches Version 3.0 Of Attribution Platform

LeadRx Inc., a marketing attribution platform, has announced Version 3.0 of LeadsRx Attribution. The improved platform aims to…

Solution Spotlight May 4
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New Forrester Study Examines ROI Impact of ABM Programs

New Forrester Study Examines ROI Impact of ABM Programs

New research conducted by Forrester Consulting and commissioned by Terminus revealed the account-based marketing platform provides customer benefits…

Industry News April 21
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AI-Based Insights & Tighter Handoffs Between Marketing And Sales Help B2B Brands Close Funnel Gaps

AI-Based Insights & Tighter Handoffs Between Marketing And Sales Help B2B Brands Close Funnel Gaps

The B2B buyer's journey is a nonlinear, lengthy process that often spans multiple channels and involves several stakeholders.…

Industry News July 10
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It's About Revenue: Marketers Head Directly Into The Sales Funnel

It’s About Revenue: Marketers Head Directly Into The Sales Funnel

The trend is clear. The role of marketing is changing and expanding to encompass revenue accountability. In the…

Demanding Views April 24
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FunnelCake Unveils Marketing Operations System For B2B Teams

FunnelCake Unveils Marketing Operations System For B2B Teams

Marketing performance measurement company FunnelCake announced its Marketing Operations System (MOS), a solution that the company says will…

Industry News August 31
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Avery Dennison Sees 200% Increase In Business Won With Marketing Automation

Avery Dennison Sees 200% Increase In Business Won With Marketing Automation

Avery Dennison, a global packaging and label provider, implemented Act-On Software to automate the flow of leads as they pass…

Case Studies August 18
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