Why Most AI Visibility Metrics Are Leading CMOs in the Wrong Direction
For the past decade, B2B marketing leaders have been conditioned to think about visibility in one way: rankings.…
Demanding Views May 29
Latest In: Measurement & Attribution
Marketing Movers: New Hires at 2X, Revlo, Walker Sands
Key Takeaways 2X expanded its executive team with Emily Atkinson and Drew Murphy to strengthen client delivery, finance…
News Brief May 28
The Demand Gen Engine: Why B2B Retention Now Depends on Value Realization
Retention in B2B has traditionally been measured at the moment of renewal. But in practice, renewal decisions are…
Demanding Views May 26
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
Fermenta Scales Its YouTube Presence Across Three Brands With Popcorn.co: DGR Case Study
Key Takeaways Fermenta used Popcorn.co to scale short-form YouTube publishing across three brands, helping the company maintain steady…
Case Studies May 21
Sinch Mailgun’s Kate Nowrouzi on How B2B Marketers Can Improve Email Deliverability, Personalization, and ROI
Key Takeaways: Sinch Mailgun’s Kate Nowrouzi details how B2B email is shifting from isolated campaigns to an always-on…
Feature May 20
Gartner: As AI Saves Time, Sales Organizations Fail to Reinvest Time in High-Value Activities
Key takeaways Gartner found a major “reinvestment gap” in sales: AI is creating measurable time savings, but most…
News Brief May 19
Idea Grove: AI Sparks Discovery, but Trust Signals Drive Decisions
Key Takeaways The Idea Grove survey found only 2% of consumers would buy from an unfamiliar brand based…
News Brief May 18
Madison Logic CEO Keith Turco on AI, SaaS Expectations, and the Future of Performance Marketing
Key Takeaways Madison Logic CEO Keith Turco said AI can speed execution, but its value depends on the…
Feature May 18
How Marketers Can Win as TV and Ecommerce Converge
Key Takeaways: Circana’s research shows Connected TV (CTV) is evolving into a commerce-enabled channel, delivering 15% higher ROAS…
News Brief May 14
How to Make Sure AI is Finding You When Searched: The DGR Interview with Skydeo’s Mike Ford
Key Takeaways: Skydeo‘s Mike Ford details how AI-powered search shifts focus from ranking to recommendation, emphasizing clarity, consistency, and…
Feature May 13
MiQ Report: B2B Marketers Must Replace Funnels With Flexibility
Key Takeaways: MiQ’s report argues the traditional marketing funnel no longer matches real consumer behavior, with 87% of…
News Brief May 11
Resources
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
