Latest In: Measurement & Attribution
AI Aptarro artificial intelligence Campaign Optimization Series Demandbase Emerald Studio gifting Mperativ
Success in B2B marketing isn’t just about playing the game — it’s about playing it smarter than your competitors. The 2025 B2B Campaign Optimization Series…
Blog
December 30
digital media Gurobi marketing attribution ROI
Effectively allocating a marketing budget is like directing a complex supply chain. Every dollar must be routed to…
Case Studies
December 18
ICP ideal customer profile Lift in Branded Search Volume OneScreen.ai OOH advertising Out-of-home Advertising Pipeline Acceleration Spikes in Web Traffic The State of B2B Out-of-Home Advertising Adoption Wynter
A new survey found B2B marketers are undervaluing Out-of-Home (OOH) advertising despite a significant portion of companies secretly…
News Brief
November 18
A/B testing Account Executives AEO AI agents Answer Engine Optimization attribution B2B marketing B2C Marketing buyer persona Call to Action channel program Click-Through Rate\ connected TV Content conversion rate Conversion Rate Optimization CRO CTA CTR CTV customer retention Customer Segmentation Customer Success Manager Data analytics database demand generation digital marketing Drip Nurture Campaign Email List Building enablement enterprise event marketing firmographic First-party Data funnel Generative Engine Optimization GEO go-to-market GTM Hub ICP ideal customer profile Inbound Marketing influencer marketing intent data Job-Qualified Lead JQL key performance indicators KPI landing page landing page optimization lead generation lead nurturing Lead scoring List Buy/List Purchase MAP marketing automation marketing automation platform Marketing Conversion Metrics Marketing Dashboard: marketing metrics marketing operations Marketing Person Marketing Segmentation marketing strategy Marketing Technology Stack MarOps MarTech MQL Multichannel Marketing Net Promoter Score NPS omnichannel OOH optimization Organic Social Out-of-home Advertising Outbound Marketing Paid Search Advertising Paid Social partner marketing Pay-per-click Advertising Performance/Growth Marketing personalization Pipeline Conversion Rates PPC Proof of Concept qualified lead Raw Leads return on investment revops ROI SaaS SAL Sales Accepted Lead Sales Development Representative Sales Enablement sales funnel sales pipeline SDR Search Engine Management search engine optimization SEM SEO Service Level Agreement Social media marketing Software as a Service target audience Technographic UGC Urchin Tracking Module user experience user-generated content UTM UX Vanity Reporting video marketing Web Form Webinar Whitepaper Syndication XML Sitemaps Yield Optimization Zero-party Data
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature
November 12
AI artificial intelligence Content GTM Performance Gap Report highspot Initiative Scorecards metrics performance signals revenue targets
Go-to-market leaders are confident in their strategies, yet a staggering 98% admit execution is falling short. This disconnect…
Feature
November 5
AI Answer Engine Optimization artificial intelligence b2b marketers CDP ChatGPT customer data platform Google AI Overviews Perplexity
Artificial intelligence (AI) is becoming a major factor in search. Not only has Google introduced AI Overviews, which…
Demanding Views
October 24
agentic AI AI artificial intelligence data Gartner revops workflow automation
Revenue operations (RevOps) is undergoing a seismic shift. At the heart of this transformation is the rise of…
Demanding Views
September 19
#B2BMX #B2BMX Summer Camp Abigail Stock AMP Creative Axon Demand Gen Report Emerald Studio Josh Baez Morgan J. Ingram Nadia Davis Nancie Jung NetLine Roderick Jefferson
The wait is over! The 2025 #B2BMX Summer Camp schedule is here — a week-long online experience that invites marketing and…
Blog
June 26
AI artificial intelligence Chris Li Sales performance management Xactly Xactly Design Xactly Extend Builder Xactly Reporting
Xactly has announced the general availability release of Xactly Design, an industry-first product for incentive plan design, and…
News Brief
April 29
AI buyer's journey demand generation marketing funnel marketing strategy StackAdapt
The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of…
Demanding Views
April 18
AI-generated content B2B marketing trends buyer-focused content CMO tips content strategy marketing strategy storytelling
Marketing is a grind. But every year, the clock starts over, offering CMOs a chance to look back…
Demanding Views
March 28
attribution marketing alignment marketing measurement
For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas,…
Demanding Views
March 21
