Latest In: Measurement & Attribution
AEO AI AI search artificial intelligence B2B marketing bottom-of-funnel content content strategy demand generation Marketing analytics recommendation engineering SEO
Key Takeaways: Skydeo‘s Mike Ford details how AI-powered search shifts focus from ranking to recommendation, emphasizing clarity, consistency, and…
Feature
May 13
AI AI shopping artificial intelligence consumer behavior cross-channel marketing marketing funnel measurement challenges MiQ second-screen behavior social commerce
Key Takeaways: MiQ’s report argues the traditional marketing funnel no longer matches real consumer behavior, with 87% of…
News Brief
May 11
AI in Marketing attribution audience targeting B2B marketing digital engagement location based marketing media planning omnichannel media paid media video marketing
Key Takeaways: According to Blue Bite’s Matthew Shay B2B buyers now move across channels, devices, and real-world moments…
Feature
May 6
AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog
May 11
B2B marketing campaign impact Madison Logic Pipeline Insights Dashboard pipeline intelligence predictable growth
Key Takeaways The Pipeline Insights Dashboard connects multi-channel engagement signals to pipeline advancement in real-time, enabling data-driven decisions.…
News Brief
April 23
Anteriad Growth Accelerator B2B Growth channel orchestration data-driven marketing incrementality testing
Key Takeaways RTIC Outdoors achieved 11% B2B growth using Anteriad Growth Accelerator’s data-driven marketing. Incrementality testing and channel…
Case Studies
April 23
AI in Marketing B2B marketing GTM Strategy Outcomes Rocket revenue optimization sales alignment Saul Marquez State of Account-Based Marketing
Key takeaways: Outcomes Rocket’s Saul Marquez detailed the importance of aligning sales and marketing teams with shared KPIs…
Feature
April 22
AI in business automation CaptivateIQ compensation trends incentive compensation sales operations State of Incentive Compensation Management Report
Key Takeaways: 82% of companies use formal software for incentive compensation, but only 33% have automated processes. AI…
News Brief
April 16
2026 B2BMX ABM account-based marketing buyer personas marketing strategies personalized content revenue growth sales alignment
Key Takeaways: Target specific decision-makers and hidden stakeholders instead of relying on broad account-level outreach. Eliminate sales latency…
Feature
April 16
AI search AI-driven discovery artificial intelligence B2B marketing Marketing analytics marketing strategies Measurement & Attribution personalization SEO
Key Takeaways: Branch’s Adam Landis AI details how AI-search delivers fewer but higher-intent users, requiring marketers to shift…
Feature
April 15
artificial intelligence B2B marketing Context Intelligence Demandbase AI GTM Strategy LLM integration MarTech pipeline measurement
Key Takeaways Demandbase AI centralizes go-to-market execution by using proprietary Context Intelligence to filter out market noise and…
News Brief
April 14
B2B buyers data strategies demand generation Marketing analytics marketing operations Measurement & Attribution personalization Revenue/Sales Operations
A hot trend in B2B marketing is to identify all of the stakeholders or decision makers and market…
Demanding Views
April 10