Why Most AI Visibility Metrics Are Leading CMOs in the Wrong Direction
For the past decade, B2B marketing leaders have been conditioned to think about visibility in one way: rankings.…
Demanding Views May 29For the past decade, B2B marketing leaders have been conditioned to think about visibility in one way: rankings.…
Demanding Views May 29Key Takeaways 2X expanded its executive team with Emily Atkinson and Drew Murphy to strengthen client delivery, finance…
News Brief May 28Retention in B2B has traditionally been measured at the moment of renewal. But in practice, renewal decisions are…
Demanding Views May 26Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11Key Takeaways Fermenta used Popcorn.co to scale short-form YouTube publishing across three brands, helping the company maintain steady…
Case Studies May 21Key Takeaways: Sinch Mailgun’s Kate Nowrouzi details how B2B email is shifting from isolated campaigns to an always-on…
Feature May 20Key takeaways Gartner found a major “reinvestment gap” in sales: AI is creating measurable time savings, but most…
News Brief May 19Key Takeaways The Idea Grove survey found only 2% of consumers would buy from an unfamiliar brand based…
News Brief May 18Key Takeaways Madison Logic CEO Keith Turco said AI can speed execution, but its value depends on the…
Feature May 18Key Takeaways: Circana’s research shows Connected TV (CTV) is evolving into a commerce-enabled channel, delivering 15% higher ROAS…
News Brief May 14Key Takeaways: Skydeo‘s Mike Ford details how AI-powered search shifts focus from ranking to recommendation, emphasizing clarity, consistency, and…
Feature May 13Key Takeaways: MiQ’s report argues the traditional marketing funnel no longer matches real consumer behavior, with 87% of…
News Brief May 11