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Latest In: ABM/ABX

Demandbase
Crafting perfect marketing playbook for company strategy tiny peron concept. Planning promotions, ads and social media content for effective brand recognition and business style

It’s Time To Ditch The Old Playbook To Make Sales Soar In 2025

Most of us have heard the saying, “If you do what you’ve always done, you’ll get what you’ve…

Demanding Views November 8
Demandbase
Business marketing,promotion, advertising and strategy.

Influencer Marketing, Programmatic Approaches & Privacy Compliance Shaping Advertising Strategies: New Research

B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The “2024 State…

Industry News November 5
ABM
Vector illustration concept of team building. Creative flat design for web banner, marketing material, business presentation, online advertising.

The Top 4 Habits Of Successful ABM Practitioners

I have good news and bad news: The good is that the “2024 Account-Based Marketing Benchmark Survey” is…

Industry News October 23
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
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Strategy & Planning Series