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Latest In: ABM/ABX

B2B Marketing Exchange
ALL0900

Doubling Down On ABM & Understanding Buyer Behaviors: #B2BMX East 2024 Day 2 Recap

Day two of the B2B Marketing Exchange East event was all about the nitty-gritty of account-based marketing (ABM),…

Feature October 3
Demandbase
imac mockup standing on a wooden desk against a diagonal ray of sun light

Demandbase Rearchitects Product & Brand Experience With New Sales Features

Demandbase, an account-based go-to-market (GTM) platform, launched a new sales experience within Demandbase One designed to help equip…

Industry News October 1
Blue Yonder Grubhub Lumen Technologies Versique
Negotiation for business winning, agreement or partnership deal for both benefit, merger and acquisition, professional talk concept, businessman handshake with success negotiation over balance seesaw.

Striking The Right Balance Between ABM & Demand Generation In B2B Marketing

The line between account-based marketing (ABM) and demand generation is blurrier than ever, leaving marketers wading through murky…

Feature September 25
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B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
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