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AI’s Transformative Potential Depends on How Companies Envision Their Paths for Growth

Everyone agrees that artificial intelligence (AI) is a major new technology platform that is going to transform how…

Demanding Views August 9
#B2BMX Summer Camp Abigail Stock AI Alex Bleeker Alexis Carroll Cline Amp artificial intelligence Axon Content Drew Brucker Emerald Studio Goldcast Josh Baez Kate Walker Morgan J. Ingram Nancie Jung NetLine Roderick Jefferson thought leadership thought leadership content
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2025 B2BMX Summer Camp Starts in Seven Days

The wait is almost over! The 2025 #B2BMX Summer Camp — a week-long online experience offering marketing and sales executives seven…

Blog August 4
2X Brand Gravity How to Create Magnetic Pull in the Age of Buying Groups G.R.A.V.I.T.Y. Blueprint Lisa Cole sales funnel
Businesses marketing concept, The crowd flew towards a huge magnet similar to gravity.

Why Brand Gravity Beats Lead Chasing in Today’s B2B Market: A Q&A with Author Lisa Cole

As B2B marketers work to modernize go-to-market strategies and scale impact, Lisa Cole, Chief Marketing Officer at 2X, has…

Feature July 30
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