Latest In: Demand Generation

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DGR Ademola Adelakun a2media Why Demand Gen Video Shouldn't Chase Virality

Why Demand Gen Video Shouldn’t Chase Virality

Going viral is like filling a restaurant full of people who aren’t hungry: the room looks packed, and…

Demanding Views September 17
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DGR HG Insights Katie Allison on AI Trust Stalling and What it Means for B2B Marketers

HG Insights’ Katie Allison on AI Trust Stalling and What it Means for B2B Marketers: The DemandGenReport.com Q&A

Key Takeaways AI usage kept climbing in 2026 but trust in AI tools flatlined, which means an AI…

Feature September 17
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Demandbase Launches Mojo for the B2B Marketing Agentic Era

Demandbase Launches Mojo for the B2B Marketing  Agentic Era

Key Takeaways Demandbase’s new Mojo agent is designed to automate end-to-end B2B campaign execution across multiple channels and…

News Brief September 15
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