Latest In: Demand Generation

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DGR ChatGPT B2B Ads Tyler Jordan

The Hidden Gift ChatGPT Ads Will Give to Marketing Agencies

When ads in ChatGPT started leaking into the public, marketers reacted like they usually react to big LLM…

Demanding Views May 15
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Ty Heath LinkedIn Solving the Buyability Problem Lessons from B2BMX 2026

LinkedIn’s Ty Heath on B2B Marketers Solving Buyability: Lessons from B2BMX 2026

Key Takeaways: LinkedIn’s Ty Heath session at B2BMX 2026 was focused on B2B deals stalling because buying groups…

Feature May 14
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Greenfire Strategy Acquires 21b Consulting B2B marketing strategy concept. business to business, E commerce, Professional business and commerce collaboration. Person holding B2B icon on virtual screen.

Greenfire Strategy Acquires 21b Consulting, Deepening Growth Capabilities for Mid-Market Clients

Key Takeaways: Greenfire Strategy expands capabilities by acquiring 21b Consulting, enhancing HubSpot implementation and revenue operations. The acquisition…

News Brief May 13
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B2B Marketing Exchange East
Campaign Optimization Series
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Strategy & Planning Series