Latest In: Demand Generation

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DGR Blue Bite's Matthew Shay Q&A

Blue Bite’s Matthew Shay on Connecting Real-World Signals to Digital Engagement: A Demand Gen Report Q&A

Key Takeaways: According to Blue Bite’s Matthew Shay B2B buyers now move across channels, devices, and real-world moments…

Feature May 6
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DGR Checkout Friction Amy Kobata Televerde

The Demand Engine: Why Checkout Friction Is Killing B2B Deals

For many B2B marketers, conversion has traditionally been defined by a single moment: the click on a “Buy…

Demanding Views May 5
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NetLine May Webinar The Moment After the Lead: How Follow-Up Makes or Breaks Your Demand Gen Campaigns.

Master Lead Follow-Up: Submit Your Webinar Questions for NetLine’s Josh Baez Now

Key Takeaways: Most leads are in the research phase and not ready for sales pitches, NetlLine’s Josh Baez…

Blog May 5
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B2B Marketing Exchange East
Campaign Optimization Series
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Strategy & Planning Series