Latest In: Demand Generation

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6sense Now Offering With AI Recommended Leads, Measurable ROI

6sense to OfferAI-Recommended Leads, Measurable ROI in August

Key Takeaways 6sense’s new AI-Recommended Leads feature closes the gap between account engagement and sales action by surfacing…

News Brief July 27
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DGR Typeface's Satya Krishnaswamy on Why AI Agents Stall Before They Scale

Typeface’s Satya Krishnaswamy on Why AI Agents Stall Before They Scale: The Demand Gen Report Q&A

Key Takeaways AI has made content creation one of the fastest parts of campaign production, but approvals, compliance…

Feature July 27
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DGR Shane Tepper The Conversion Reversal Most Demand Gen Teams Haven't Priced In

The Conversion Reversal Most Demand Gen Teams Haven’t Priced In

In March 2025, artificial intelligence (AI)-referred traffic to U.S. retail sites converted 38% worse than everything else. By…

Demanding Views July 24
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