Latest In: Demand Generation

AI in B2B B2B buying B2BMX 2026 brand authority buyability buyer confidence buying committees demand generation Hidden Buyers LinkedIn Sales Enablement Ty Heath viability
Ty Heath LinkedIn Solving the Buyability Problem Lessons from B2BMX 2026

LinkedIn’s Ty Heath on B2B Marketers Solving Buyability: Lessons from B2BMX 2026

Key Takeaways: LinkedIn’s Ty Heath session at B2BMX 2026 was focused on B2B deals stalling because buying groups…

Feature May 14
21b Consulting Greenfire Strategy Hubspot mid-market growth Revenue operations
Greenfire Strategy Acquires 21b Consulting B2B marketing strategy concept. business to business, E commerce, Professional business and commerce collaboration. Person holding B2B icon on virtual screen.

Greenfire Strategy Acquires 21b Consulting, Deepening Growth Capabilities for Mid-Market Clients

Key Takeaways: Greenfire Strategy expands capabilities by acquiring 21b Consulting, enhancing HubSpot implementation and revenue operations. The acquisition…

News Brief May 13
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DGR Skydeo's Mike Ford AI B2B Search

How to Make Sure AI is Finding You When Searched: The DGR Interview with Skydeo’s Mike Ford

Key Takeaways: Skydeo‘s Mike Ford details how AI-powered search shifts focus from ranking to recommendation, emphasizing clarity, consistency, and…

Feature May 13
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B2B Marketing Exchange East
Campaign Optimization Series
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Strategy & Planning Series