Wistia’s Chris Savage on Why Long-Form B2B Video Is Winning: The DemandGenReport.com Q&A
Key Takeaways Long-form video is outperforming short clips for business buyers, with 30- to 60-minute videos seeing roughly…
Feature July 13
Latest In: Demand Generation
Personalization Still Isn’t Personal Enough in B2B Marketing
In an ever-changing marketing landscape, buyers expect increasingly personalized experiences and landing them is a penultimate priority for…
Demanding Views July 10
How Adwave Enabled Patriot Auto Group to Expand Its Reach, Grow Sales With CTV: Demand Gen Report Case Study
Key Takeaways Patriot Auto Group used AI-generated connected TV ads to lift showroom visits 34% in four months,…
Case Studies July 9
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