Epoch Launches EpochX To Help Marketers Measure Event-Driven Pipeline
Key Takeaways Epoch is expanding into external marketing events with EpochX, a platform designed to connect registrations, attendance…
News Brief August 18
Latest In: Demand Generation
Stop Buying Your Own Traffic: Protecting Search ROI in the AI Era
Marketers love search because it is rich with intent. But we have a dangerous habit of confusing activity…
Demanding Views August 14
Demandbase: ChatGPT Referrals to B2B Websites Nearly Quadrupled in a Year
Key Takeaways ChatGPT is rapidly becoming a major B2B referral source, with monthly visits to Demandbase-tracked websites rising…
News Brief August 12
Resources
