Stop Buying Your Own Traffic: Protecting Search ROI in the AI Era
Marketers love search because it is rich with intent. But we have a dangerous habit of confusing activity…
Demanding Views August 14
Latest In: Demand Generation
Demandbase: ChatGPT Referrals to B2B Websites Nearly Quadrupled in a Year
Key Takeaways ChatGPT is rapidly becoming a major B2B referral source, with monthly visits to Demandbase-tracked websites rising…
News Brief August 12
CTR’s Correlation to Revenue Pipeline is Negligible for SaaS Companies: GrowthSpree
Key Takeaways GrowthSpree’s report argues that CTR is a poor proxy for pipeline performance, with cost per SQL…
News Brief August 12
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