Latest In: Demand Generation

AI in email marketing B2B email deliverability DMARC email authentication email KPIs engagement-based filtering inbox placement mailbox providers quantified trust reply rate sender reputation Validity
Validity Guy Hanson Email Marketing Mistakes Concept Illustration with Warning Icons, Spam Label, and Declining Performance Analytics

Validity’s Guy Hanson on How AI, Authentication and Engagement Are Reshaping B2B Email

Key Takeaways B2B email deliverability is becoming harder as inbox providers raise the bar: Corporate filtering, stricter DMARC…

Feature June 1
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2026 Account Based Marketing (ABM) Benchmark Survey Findings

2026 Account Based Marketing (ABM) Benchmark Survey Findings: ABM Moves Beyond Pilot Stage, With AI Powering Smarter Execution

Key takeaways ABM has moved beyond the pilot stage and is now an established part of the modern…

Blog May 27
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DGR Demand Gen Televerde Brianne Wunder

The Demand Gen Engine: Why B2B Retention Now Depends on Value Realization

Retention in B2B has traditionally been measured at the moment of renewal. But in practice, renewal decisions are…

Demanding Views May 26
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