Understanding the Language of B2B: The ABC’s of Demand Gen Report
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature November 12
Latest In: Direct Mail
The Role Of Behavioral Targeting Signals In Direct Response Marketing
The first audience that most advertisers work with is their own website visitors. After all, retargeting campaigns perform…
Demanding Views January 17
Reaching Audiences Amidst The Digital Clutter: A Nonprofit’s Direct Mail Journey
We're living in a time where digital marketing messages constantly flood our inboxes and social media feeds, which…
Demanding Views January 5
6sense Breakthrough Recap: B2B Orgs Increase Pipeline To Revenue Creation By Prioritizing Automation, Communication & Alignment
6sense, a revenue AI platform that seeks to revolutionize the way B2B organizations create, manage and convert pipeline…
Industry News October 23
Put Your CRM To Work To Unlock Events’ Full Potential
Today's event planners have a wealth of data at their fingertips — you might even say it's an…
Demanding Views June 16
3 Ways To Reduce Customer Acquisition Cost In A Recession
With economic volatility comes renewed conversations about where to cut costs, and if past recessions have taught us…
Demanding Views April 27
Enable Long-Term ABM Growth With These 5 Steps
B2B marketing has reached an inflection point: Changing market dynamics and data privacy trends have left marketing teams…
Demanding Views October 28
Borrowing A Page From A Professor’s ABM Playbook
The formula for rolling out and scaling an ABM program is far from an exact science. Companies wrestle…
Blog September 20
RollWorks Expands Tech Partner Ecosystem With Postal.io Partnership
RollWorks, an ABM platform and division of RollWorks, teamed up with Postal.io, an offline engagement platform, to help B2B organizations…
Industry News August 18
Q&A With PFL CEO Nick Runyon: Forrester Research Shows ‘Direct Mail Investment Spikes To Counter Digital Fatigue’
PFL, a hybrid experience company, recently released the “Hybrid Experiences Bring Direct Mail Into the Digital Age” Forrester…
Blog July 13
TRAK Data Launches On-Demand Marketing Platform
TRAK Data is a marketing data and predictive analytics company that seeks to help marketers tap into the power…
Solution Spotlight June 6
Lob Unveils Direct Mail Automation Platform
Lob launched its flagship product, an end-to-end direct mail automation platform designed to power the creation, printing, postage,…
Industry News June 1
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
