Latest In: Lead Nurturing
AI artificial intelligence atlasIQ Intelligence Engine pharosIQ
pharosIQ unveiled the latest evolution of its atlasIQ Intelligence Engine, the proprietary technology redefining how marketers identify, engage,…
News Brief
November 18
A/B testing Account Executives AEO AI agents Answer Engine Optimization attribution B2B marketing B2C Marketing buyer persona Call to Action channel program Click-Through Rate\ connected TV Content conversion rate Conversion Rate Optimization CRO CTA CTR CTV customer retention Customer Segmentation Customer Success Manager Data analytics database demand generation digital marketing Drip Nurture Campaign Email List Building enablement enterprise event marketing firmographic First-party Data funnel Generative Engine Optimization GEO go-to-market GTM Hub ICP ideal customer profile Inbound Marketing influencer marketing intent data Job-Qualified Lead JQL key performance indicators KPI landing page landing page optimization lead generation lead nurturing Lead scoring List Buy/List Purchase MAP marketing automation marketing automation platform Marketing Conversion Metrics Marketing Dashboard: marketing metrics marketing operations Marketing Person Marketing Segmentation marketing strategy Marketing Technology Stack MarOps MarTech MQL Multichannel Marketing Net Promoter Score NPS omnichannel OOH optimization Organic Social Out-of-home Advertising Outbound Marketing Paid Search Advertising Paid Social partner marketing Pay-per-click Advertising Performance/Growth Marketing personalization Pipeline Conversion Rates PPC Proof of Concept qualified lead Raw Leads return on investment revops ROI SaaS SAL Sales Accepted Lead Sales Development Representative Sales Enablement sales funnel sales pipeline SDR Search Engine Management search engine optimization SEM SEO Service Level Agreement Social media marketing Software as a Service target audience Technographic UGC Urchin Tracking Module user experience user-generated content UTM UX Vanity Reporting video marketing Web Form Webinar Whitepaper Syndication XML Sitemaps Yield Optimization Zero-party Data
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature
November 12
Market Signals revops Surfe
Market Signals, a community-driven marketplace of B2B sales prospecting lists that converts business signals into ready-to-work account lists,…
News Brief
September 17
2X Brand Gravity How to Create Magnetic Pull in the Age of Buying Groups G.R.A.V.I.T.Y. Blueprint Lisa Cole sales funnel
As B2B marketers work to modernize go-to-market strategies and scale impact, Lisa Cole, Chief Marketing Officer at 2X, has…
Feature
July 30
AI artificial intelligence CMOs conversational AI Gartner personalization
As the recent 2025 Demand Generation Report Benchmark survey showed, scaling personalization is a top priority for B2B…
News Brief
July 14
B2B buyers CSOs Gartner
What is the best way to reach B2B buyers? For many, it is one that involves little or…
News Brief
July 1
BDR business development representative conversion rates Informa TechTarget SalesLoft
Informa TechTarget and Salesloft are offering a new integration designed to help their customers build and accelerate pipeline,…
News Brief
June 30
chief sales officer CSO Daniel Hawkyard Gartner Gartner Sales Practice
A newly released Gartner survey found 73% of CSOs are prioritizing growth from existing customers for 2025. The…
News Brief
May 20
2025 State of B2B Pipeline Growth Survey AI artificial intelligence Matt Hummel pipeline360 techstack
The 2025 State of B2B Pipeline Growth Survey from Pipeline360 revealed how marketers are navigating the challenges and…
Feature
May 14
6sense ABX AI BDR field marketing Kerry Cunningham MQLs multithreading The 2025 Science of B2B BDR Benchmark: Succeeding in a Changing Landscape
The role of BDRs and SDRs is evolving, shaped by advances in AI, buyer behavior, and the need…
Feature
April 9
6sense Alexander Weihmann Audience Workflows data workflows Higher Logic Intelligent Workflows Jerome Levadoux Kyle Skibbe
Intelligent Workflows is the latest tool from 6sense, designed to bring together Audience and Data workflows that centralize omnichannel…
News Brief
March 27
EVG Media Weka USA
In 2018, Weka USA relied heavily on live events to drive marketing success, participating in more than 50…
Feature
March 19