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Latest In: Lead Nurturing

AI artificial intelligence atlasIQ Intelligence Engine pharosIQ
Business to Business Collaboration Concept Featuring Human and AI Partnership for Modern Innovation and Growth

pharosIQ Rolls Out atlasIQ Intelligence Engine

pharosIQ unveiled the latest evolution of its atlasIQ Intelligence Engine, the proprietary technology redefining how marketers identify, engage,…

News Brief November 18
A/B testing Account Executives AEO AI agents Answer Engine Optimization attribution B2B marketing B2C Marketing buyer persona Call to Action channel program Click-Through Rate\ connected TV Content conversion rate Conversion Rate Optimization CRO CTA CTR CTV customer retention Customer Segmentation Customer Success Manager Data analytics database demand generation digital marketing Drip Nurture Campaign Email List Building enablement enterprise event marketing firmographic First-party Data funnel Generative Engine Optimization GEO go-to-market GTM Hub ICP ideal customer profile Inbound Marketing influencer marketing intent data Job-Qualified Lead JQL key performance indicators KPI landing page landing page optimization lead generation lead nurturing Lead scoring List Buy/List Purchase MAP marketing automation marketing automation platform Marketing Conversion Metrics Marketing Dashboard: marketing metrics marketing operations Marketing Person Marketing Segmentation marketing strategy Marketing Technology Stack MarOps MarTech MQL Multichannel Marketing Net Promoter Score NPS omnichannel OOH optimization Organic Social Out-of-home Advertising Outbound Marketing Paid Search Advertising Paid Social partner marketing Pay-per-click Advertising Performance/Growth Marketing personalization Pipeline Conversion Rates PPC Proof of Concept qualified lead Raw Leads return on investment revops ROI SaaS SAL Sales Accepted Lead Sales Development Representative Sales Enablement sales funnel sales pipeline SDR Search Engine Management search engine optimization SEM SEO Service Level Agreement Social media marketing Software as a Service target audience Technographic UGC Urchin Tracking Module user experience user-generated content UTM UX Vanity Reporting video marketing Web Form Webinar Whitepaper Syndication XML Sitemaps Yield Optimization Zero-party Data
Business to Business (B2B) Marketing word cloud conceptual design isolated on white background.

Understanding the Language of B2B: The ABC’s of Demand Gen Report

Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…

Feature November 12
Market Signals revops Surfe
Surfe

Surfe Launches Community Marketplace for B2B Seller Prospecting Lists

Market Signals, a community-driven marketplace of B2B sales prospecting lists that converts business signals into ready-to-work account lists,…

News Brief September 17
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2X Brand Gravity How to Create Magnetic Pull in the Age of Buying Groups G.R.A.V.I.T.Y. Blueprint Lisa Cole sales funnel
Businesses marketing concept, The crowd flew towards a huge magnet similar to gravity.

Why Brand Gravity Beats Lead Chasing in Today’s B2B Market: A Q&A with Author Lisa Cole

As B2B marketers work to modernize go-to-market strategies and scale impact, Lisa Cole, Chief Marketing Officer at 2X, has…

Feature July 30
AI artificial intelligence CMOs conversational AI Gartner personalization
Customer journey target customer, buyer persona customer behaviour, Businessman journey evaluation of customer, Personalization marketing, customer centric strategies drive revenue growth, digital

Gartner Survey Reveals the Pitfalls of Personalization to Avoid

As the recent 2025 Demand Generation Report Benchmark survey showed, scaling personalization is a top priority for B2B…

News Brief July 14
B2B buyers CSOs Gartner
Businessman managing digital procurement process with contract, invoice, approval documents, representing B2B sourcing, vendor management, supply chain, e procurement, paperless contract workflow.

3 of 5 B2B Buyers Prefer a Rep-Free Buying Experience: Gartner

What is the best way to reach B2B buyers? For many, it is one that involves little or…

News Brief July 1
BDR business development representative conversion rates Informa TechTarget SalesLoft
Ecommerce analytic, data driven marketing, customer decision, review, experience concept, flat design vector banner with character figure.

Informa TechTarget, Salesloft Partnership Focused on Data-Driven Prospecting 

Informa TechTarget and Salesloft are offering a new integration designed to help their customers build and accelerate pipeline,…

News Brief June 30
chief sales officer CSO Daniel Hawkyard Gartner Gartner Sales Practice
Isometric design for Customer Retention, miniature people shopping online, shopper attract potential buyers through providing best deals E Business and Marketing idea.

Gartner Survey: 73% of CSOs Prioritizing 2025 Growth from Existing Customers

A newly released Gartner survey found 73% of CSOs are prioritizing growth from existing customers for 2025. The…

News Brief May 20
2025 State of B2B Pipeline Growth Survey AI artificial intelligence Matt Hummel pipeline360 techstack
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Pipeline Growth 101: Data, Content, and AI Innovations for Success

The 2025 State of B2B Pipeline Growth Survey from Pipeline360 revealed how marketers are navigating the challenges and…

Feature May 14
6sense ABX AI BDR field marketing Kerry Cunningham MQLs multithreading The 2025 Science of B2B BDR Benchmark: Succeeding in a Changing Landscape
a illustration of a computer screen displaying an AI powered chatbot conversing with a customer service representative. Ai generated

The Keys to BDR Success Amid Industry Changes

The role of BDRs and SDRs is evolving, shaped by advances in AI, buyer behavior, and the need…

Feature April 9
6sense Alexander Weihmann Audience Workflows data workflows Higher Logic Intelligent Workflows Jerome Levadoux Kyle Skibbe
IWF Still

6sense Introduces Intelligent Workflows to Streamline Marketing Ops, Boost Campaign Performance

Intelligent Workflows is the latest tool from 6sense, designed to bring together Audience and Data workflows that centralize omnichannel…

News Brief March 27
EVG Media Weka USA
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Turning A Website Into A Lead Generation Machine: A Case Study In Content & SEO

In 2018, Weka USA relied heavily on live events to drive marketing success, participating in more than 50…

Feature March 19
B2B Marketing Exchange
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Strategy & Planning Series