Why Demand Gen Video Shouldn’t Chase Virality
Going viral is like filling a restaurant full of people who aren’t hungry: the room looks packed, and…
Demanding Views September 17
Latest In: Sales Enablement/Acceleration
Revenue Leaders Need to Stop Measuring AI Adoption and Start Measuring Impact
AI adoption has become nearly universal across the enterprise. But a fundamental test remains: are organizations getting measurable…
Demanding Views September 15
Marketers’ Trust In Their Data Hasn’t Caught Up With Their AI Goals: Validity
Key Takeaways Validity’s report shows many marketing leaders are deploying AI faster than they are improving the CRM…
News Brief September 10
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