Latest In: Sales Enablement/Acceleration

B2B buying groups B2BMX 2026 consensus marketing marketing strategies pipeline health role-based engagement Sales Enablement signal stacking
B2BMX Lessons Demand.com

B2B Buying Decisions Demand Consensus, Not Champions: Lessons From B2BMX 2026

Key takeaways Signal stacking reveals hidden intent. It’s time to redefine account coverage metrics to role-based participation and…

Feature April 30
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DGR Michael Smith AI Augmented Buyer

The 4 Actions CMOs & CROs Must Take to Catch Up to the AI-Augmented Buyer

Over the last 18 months, artificial intelligence (AI) has dramatically rewritten the rules of B2B purchasing— expanding competitive…

Demanding Views April 17
2026 B2BMX ABM account-based marketing buyer personas marketing strategies personalized content revenue growth sales alignment
Influ2 contact level orchestration slides

Orchestrate ABM Around Main Characters, Not Extras: Lessons from B2BMX

Key Takeaways: Target specific decision-makers and hidden stakeholders instead of relying on broad account-level outreach.  Eliminate sales latency…

Feature April 16
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