Half of B2B Software Buyers Now Start Their Research with AI Chatbots: G2
Key Takeaways: G2 found 51% of B2B software buyers now start their research with AI chatbots, reshaping vendor…
News Brief May 4
Latest In: Sales Enablement/Acceleration
B2B Buying Decisions Demand Consensus, Not Champions: Lessons From B2BMX 2026
Key takeaways Signal stacking reveals hidden intent. It’s time to redefine account coverage metrics to role-based participation and…
Feature April 30
The 4 Actions CMOs & CROs Must Take to Catch Up to the AI-Augmented Buyer
Over the last 18 months, artificial intelligence (AI) has dramatically rewritten the rules of B2B purchasing— expanding competitive…
Demanding Views April 17
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
