pharosIQ unveiled the latest evolution of its atlasIQ Intelligence Engine, the proprietary technology redefining how marketers identify, engage, and activate in-market audiences worldwide.
Powered by its advanced artificial intelligence (AI) foundation, pharosIQ can now build fully engaged, conversion-ready audiences for its customers in as little as 90 days— a process that traditionally takes B2B marketing organizations a year or more.
By merging AI-driven content intelligence with its dynamic, expert-led engagement network, pharosIQ delivers millions of first-party buyer interactions each quarter, enabling clients to enter new markets and accelerate demand generation at record speed.
pharosIQ’s Eliot Comments
Powered by first-party audience engagement data and its proprietary AI ecosystem, the company connects B2B technology and service vendors with in-market buyers, transforming sales and marketing strategies worldwide.
“Most marketers spend years trying to build reliable, self-sustaining audiences,” said Anna Eliot, Chief Marketing Officer at pharosIQ in a statement. “The atlasIQ Intelligence Engine fuses AI precision with human expertise, empowering brands to identify and activate buyers faster, adapt to shifting behaviors, and deliver measurable ROI in a fraction of the time.”
Transforming Market Activation
Understanding through context. pharosIQ’s proprietary AI ecosystem understands why they matter. By analyzing language, intent, and nuance across thousands of B2B interactions, their models identify who professionals are, what drives them, and how those motivations vary by role, industry, and region. This contextual intelligence gives atlasIQ a living, adaptive view of global buyer behavior.
As a result, the insights power pharosIQ’s expert-led newsletter engagement network, where subject-matter specialists coordinate trusted, role-specific content distributed through curated, topic-driven newsletters. These experts focus on the themes and formats most valuable to each audience, resulting in a continuous feedback loop where real-time data informs topic relevance, driving authentic, sustained engagement.
By uniting contextual AI with expert-driven content, pharosIQ converts previously unresponsive audiences into active, conversation-ready buyers, fast. Rather than relying on purchased lists, the newsletters nurture verified professionals already showing readiness and intent, enabling clients to enter and expand markets in weeks, not months.
Better Buyer Profiles
Chris Vriavas, Chief Strategy Officer at pharosIQ, said their Intelligence Engine goes beyond identifying buyers.
“It reveals what motivates them, how best to engage them, and how to activate global audiences with precision and speed,” said Vriavas. “These advancements are helping global B2B leaders improve activation rates, accelerate pipeline velocity, and set a new benchmark for actionable first-party buyer intelligence.”
Request a live demo of atlasIQ here.
