Artificial Intelligence (AI) is no longer a futuristic concept— it’s a game-changer for B2B marketing.
The AI track at B2BMX 2026 dives into how leading brands are leveraging AI to improve productivity, personalize experiences, and uncover insights that drive smarter decisions and stronger results. These sessions will explore the next steps for AI and its transformative potential.
Discover how AI is reshaping content creation, campaign optimization, and customer engagement. Learn from real-world examples of how AI-powered tools are being used to streamline workflows, enhance decision-making, and deliver measurable ROI. This track is your guide to staying ahead in the AI revolution.
Whether you’re an AI novice or a seasoned pro, this track offers something for everyone. Gain practical insights and strategies to integrate AI into your marketing efforts and unlock new levels of efficiency and effectiveness. Following is a look at AI breakout sessions to help you customize your experience to master new tactics and solve your specific business challenges.
Monday Session:
Session Title: The Innovation Multiplier: 5 Lessons Every B2B Marketer Should Learn from the World’s Fastest-Growing Tech Giants
Speaker: Laura Nespoli, Executive Strategy Director, Article Group, has built her career on helping leaders tell brand, product and go-to-market stories for global Fortune 500s like Google, J.P. Morgan, and Korn Ferry, and for non-profits from local to global in scale. As Executive Strategy Director at Article Group, a strategic advisory and creative studio, she oversees strategic storytelling for the firm’s clients while also contributing to the growth of the business.
Description: In the last decade, every company has become a technology company. For today’s B2B leader, this shift has brought a crushing new level of complexity—disruptive technologies, shrinking budgets, and an urgent mandate to justify every investment.
When the world is watching, the stakes of your next launch or major transition couldn’t be higher. The traditional marketing map is gone; today, you must draw the map while you navigate the mission.
The most successful innovators—companies like Google, AWS, and Salesforce—don’t win because they have more resources; they win because they use ruthless simplicity to unlock complexity. In this session, Article Group will share five critical lessons learned after a decade of working with the fastest moving leaders in B2B at the intersection of high-stakes innovation and human-centered storytelling.
This session offers a rare look at the upstream strategic mindsets and creative frameworks that helped these giants move from “amorphous ambition” to market-defining success.
Session Title: AI, Trust, and Discoverability: What CMOs and GTM Teams Must Do Differently in 2026
Speaker: Victoria Albert serves as INFUSE’s Chief Marketing Officer (CMO), leading global marketing and go-to-market (GTM) initiatives with a focus on impact and growth. She is known for pioneering a discoverability-to-revenue discipline that connects buyer behavior, data, and execution to measurable growth. Victoria operates at the intersection of insight and action, translating research into strategy and strategy into results.
Description: Two forces are redefining modern B2B growth: the rise of AI-powered decision making and the increasing importance of discoverability as a direct path to revenue. Drawing on original research from more than 2,300 senior marketing and IT leaders, we will examine how AI is simultaneously accelerating insight and eroding buyer trust, and why confidence in data, content, and vendors is now an executive-level priority.
We will also explore how buyer behavior is shifting in an era of generative AI, AI-powered search, and dark funnel activity, where growth increasingly depends on being found first, not just being better. Expect practical guidance for CMOs and GTM teams navigating trust, visibility, and revenue in a rapidly changing market.
Session Title: The Meaningful AI Shift in Email Marketing
Speaker: Kyla Bobola is Director of Marketing at IRIS Software in the Americas, where she leads demand generation and ABM programs focused on pipeline growth and revenue impact. Kyla’s background spans ABM, sales enablement, customer marketing, and large-scale events, and she brings a pragmatic, operator’s perspective to modern marketing execution.
Brendan Farnand is the Co-Founder and Chief Evangelist at Knak, where he’s on a mission to revolutionize the way marketing teams create campaigns. A seasoned expert in demand generation, customer experience and all things MOps, Brendan is passionate about empowering marketers with no-code solutions that unleash creativity and speed up execution.
Description: As companies race to integrate AI into their marketing programs, many teams struggle to translate experimentation into measurable performance gains. This session examines the behavioral and operational shifts that emerge when AI is embedded into daily email marketing workflows, drawing on real-world experience from an active program. Attendees will learn where AI meaningfully changes how teams plan, execute, and decide – and how to harness those shifts to drive stronger results without compromising fundamentals.
Session Title: The Future-Proof Stack: Navigating Limited Resources, Connected Systems, and AI-Powered Growth
Speaker: Nikki Molina, Director of Demand Generation at Pax8, and Hans Fischmann, VP Product at AdRoll.
Description: As budgets tighten and teams stay lean, disconnected tools and manual workflows are no longer sustainable. Sit down with Nikki Molina, Director of Demand Generation at Pax8, and Hans Fischmann, VP Product at AdRoll, to explore how connected marketing systems help teams streamline operations, unlock better data, and drive measurable impact today, while laying the foundation for what’s next.
TUESDAY SESSIONS
Session Title: Marketing Fundamentals Under Pressure: Turning Content Into Pipeline in the Age of AI
Speaker: Gillian Hinkle, Senior Director Growth & Digital Marketing, Heroku, and Hailey Ho, Senior Director of Content, WordPress VIP.
Description: Marketing teams are under more pressure than ever: tighter budgets, fragmented attention, aggressive AI adoption, and the same expectation to drive real, measurable revenue impact. In response, many high-performing teams are returning to marketing fundamentals, with a sharper focus on content as a primary growth lever.
In this session, Gillian Hinkle, Senior Director Growth & Digital Marketing at Heroku and Hailey Ho, Senior Director of Content at WordPress VIP, will explore why content and modern content experiences are central to today’s revenue-driven marketing fundamentals, especially in the age of AI. We’ll unpack how leading teams are using content not just to fuel awareness, but to influence pipeline, accelerate deals, and support long-term growth.
You’ll learn:
- How original, high quality content wins in the AI race
- How to leverage content as an appreciating asset
- How to build a flexible foundation to support and measure these efforts
Session Title: The Death of the MQL: How AI Agents are Rewriting Lead Qualification
Speaker: Arjun Pillai is a three-time founder and operator at the intersection of data, sales, and go-to-market strategy. With two successful exits—including Insent.ai’s acquisition by ZoomInfo—he now leads Docket, an AI company backed by a $25 million. Formerly ZoomInfo’s Chief Data Officer and EVP of Product, Arjun brings a builder’s perspective shaped by early failures, large-scale data systems, and category creation.
Description: The MQL isn’t dead—it just doesn’t work anymore.
Traditional MQL systems were built for speed: capture contact information as quickly as possible, minimize friction, move on. But here’s what changed: the depth of knowledge a prospect has before reaching your site is dramatically different than it was five years ago. Today’s buyers arrive more informed, higher intent, and expecting ChatGPT-level interactions—not forms. Meanwhile, you’re still optimizing for a 1-1.5% form fill rate while 5-6% of your visitors are actively in buying mode. That’s not a conversion problem. That’s a qualification problem.
In this session, Arjun Pillai, Co-Founder & CEO of Docket, will walk you through how AI agents are replacing MQLs with Agent-Qualified Leads (AQLs)—prospects who’ve had meaningful conversations with AI agents, self-qualified themselves, and are ready for deep engagement from the first sales call.
Session Title: How To NOT Use AI in Your 2026 B2B Marketing Plans
Speaker: A strategic GTM executive and 20-year veteran in the demand gen space, DemandView CEO and Co-Founder Chris Rack has participated directly in the 10x+ growth of four different early stage businesses as an individual contributor, middle manager and executive leader (the largest being $6m to $140m) Chris’ selling and leadership methodologies are built on a strong foundation of process building, execution, and building and nourishing winning cultures footed in accountability – while still remembering to #behuman.
Description: By 2026, “AI-powered” is no longer a differentiator—it’s the baseline. As every GTM team deploys autonomous agents and generative engines, we’ve entered the era of the “Infinite Content Graveyard,” where every whitepaper sounds the same and every LinkedIn outreach feels like a robot talking to a robot.
In this session, we’re doing a 180-degree turn. We won’t talk about how to prompt better; we’ll talk about where to unplug.
We will explore the three biggest AI traps currently killing B2B marketing:
“The AI SDR trap” – The key to personalization is being PERSONAL. Why personalization at scale is bullshit (even with AI) and you should stay away. The reality, AI SDR’s are glorified spam engines.
“The “Intent Trap” – AI has spawned an entire new generation of “intent”. This new generation is calling itself “Signal based marketing”, and its not a lot different than it was 15 years ago, just has a fancy new AI wrapper.
“The Strategy Trap” – great marketing (and sales) comes from the gut. It has a feel, it knows when to bet big, it knows when to back off. Don’t trade your instincts and common sense in for AI data analysis/paralysis.
Attendees will walk away with a “Stop Doing” list for AI implementation in 2026 and a few examples of “high human” touchpoints and ideas to explore in 2026. Let’s do this!
Session Title: The Multiplier Effect: 5 New Innovations to Supercharge Your Webinars
Speaker: As VP of Marketing and Chief Evangelist for ON24, Mark Bornstein is the world’s leading voice for webinar marketing & digital engagement. He brings over 20 years of experience with leading technology brands and hosts one of the longest-running webinar series, the ON24 “Marketing Best Practices Series” and presents at marketing conferences around the globe.
Description: In marketing, everything is changing…including webinars.
In this session, you will see five exciting new innovations that will transform your webinar programs to more effectively extend the reach of your events, get more value from your best content, and increase conversions to pipeline and revenue – long after the live date is over.
In this session, you will learn how to personalize webinars for target audiences, globalize the reach of your programs, leverage AI to turn webinars into new content and turn webinar “key moments” into new video content
See how a webinar is no longer just a webinar, it’s an entire campaign.
WEDNESDAY SESSION
Session Title: The 2026 B2B Lead Gen Playbook: Scaling Paid Media in the Age of AI, Privacy, and Rising Costs
Speaker: Kaushik Kumar is a demand generation leader and marketer who helps B2B companies turn paid advertising and SEO into real pipeline and revenue. He has 10+ years of experience scaling growth for companies and currently leads demand generation at Workleap.
Description: Paid advertising and lead generation are getting more expensive, more competitive, and harder to scale— especially in B2B. Yet most teams are still fighting 2026’s rising costs with a 2019 mindset.
In this session, we’ll deconstruct how high-performing B2B teams are scaling lead generation in an environment defined by AI, privacy-driven signal loss, and sky-high acquisition costs. You’ll learn why the strongest results no longer come from “hacking” ad platforms, but from designing a system that captures in-market demand and turns it into predictable pipeline.
We’ll move past the lead-volume trap and focus on the frameworks that actually drive revenue — including why creative has become the most powerful form of targeting, and why brand awareness is one of the most overlooked levers for lowering down-funnel CAC.
Attendees will learn how to:
- Make the Quality Pivot: Scale B2B lead generation by prioritizing sales-ready demand and optimizing for pipeline value, not just CPL.
- Use Creative as Targeting: Let ad creative filter for real buyers in a post-privacy world.
- Unlock Brand Efficiency: Lower CAC by building familiarity and preference before prospects ever click a conversion ad.
- Beyond the Ad Manager: Improve lead quality by optimizing landing pages, offers, and sales workflows.
- Design for 2026: Build a modern paid growth engine that works with today’s realities — not yesterday’s playbook.
B2BMX 2026 Tracks
The core of B2BMX has always been its content, and for 2026, we have reimagined our track format to align perfectly with the modern marketer’s mandate. We have classified our sessions into seven distinct tracks to help you navigate the experience and find the exact solutions you need.
GTM Strategy & Advanced ABM. Rethink your go-to-market strategy. Learn how the best teams are breaking down silos between sales, marketing, and customer success to create connected programs that build pipeline and deliver measurable growth.
Content, Creative & Storytelling. In a crowded digital world, how do you stand out? Discover how to build a content strategy that balances creativity with performance, ensuring your brand’s voice connects with audiences across every channel.
Customer Experience & Personalization. This track focuses on the “how”—how to deliver seamless, relevant experiences from the first touch to long-term loyalty. Learn how data and automation come together to create personalized journeys that actually resonate with buyers.
Measurement & Data. Prove your impact. Gain ideas for building better data foundations, improving attribution models, and using insights to not just report on the business, but to grow it.
MarTech & Integration. MarTech continues to evolve at breakneck speed. These sessions explore the latest technologies redefining automation, integration, and performance, helping you optimize your stack for maximum efficiency.
Leadership & Culture. Hear from marketing leaders who are rethinking how teams work, grow, and innovate. Learn how culture drives success and how to build organizations ready for what’s next.
Unparalleled Networking and Actionable Insights
What truly sets B2BMX apart is the community. This event brings together a highly curated collective of influential professionals, including CMOs, VPs, and Directors from leading global B2B organizations.
With an All-Access Pass, you aren’t just an attendee; you are part of the conversation. You will have access to:
- 4 Keynotes Featuring Industry Trailblazers: Start each day with high-level inspiration from visionaries redefining the industry.
- 50+ Breakout Sessions: Dive deep into critical topics with practical frameworks and real-world case studies.
- Hands-On Workshops: engage in small-group skill-building sessions to master specific tactics in areas like RevOps and AI integration.
- Full Marketplace Access: Explore the exhibition floor to discover the innovative tools and strategic partners that can accelerate your revenue engine.
The networking receptions are designed to be fun and collaborative, allowing you to mix and mingle with hundreds of top-tier peers. These aren’t just business card exchanges; they are opportunities to find mentors, partners, and future collaborators who face the same challenges you do.
Secure Your Spot Today
The future of B2B marketing is here, and it is happening in California. Do not miss this essential opportunity to future-proof your revenue engine. B2BMX 2026 is more than a conference; it is an investment in your professional future.
Registration is now open. Join us in Carlsbad this March and get ready to transform your marketing strategy. Register for B2BMX 2026 Now
