BIScience Expands AdClarity Into Cross-Media Ad Coverage
BIScience has launched its TV Intelligence Suite, bringing U.S. linear TV coverage into AdClarity’s existing digital, social, video,…
News Brief March 18
Latest In: Marketing analytics
Demandbase Experts Share Strategies for Privacy-First Marketing: 2026 #COSeries
The 2026 Campaign Optimization Series (#COSeries) is set to kick off April 6 with two experts from Demandbase…
Blog March 16
Unbounce Acquires LeadsRx
Conversion intelligence platform Unbounce acquired LeadsRx, a marketing analytics SaaS platform that aims to streamline marketing channel performance…
Industry News January 14
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Pattern89 API Analyzes Digital Marketing Data To Improve Ad Creativity & Performance
The Pattern89 API tool from social media marketing platform Pattern89 is designed to provide users with lifetime analytics…
Solution Spotlight July 12
Ipsos MMA Launches Multi-Touch Attribution Tool For Marketing Planners
Marketing Management Analytics (Ipsos MMA), a marketing analytics consulting firm, has released a 2.0 version of its Activate…
Industry News October 9
Supermetrics Launches HubSpot Connector To Enable Multi-Portal Analytics, Reporting
Supermetrics, a reporting automation tool for PPC, SEO, social and web analytics, has partnered with HubSpot to launch…
Industry News September 5
Black Pearl Mail Aims To Provide Centralized Solution For Email Signature Management & Analytics
Black Pearl Mail is built to activate the intelligence of email to help companies use it more strategically. With…
Solution Spotlight August 12
How B2B Organizations Are Seeing The 360-Degree View Of The Customer Take Shape
Over 20 years ago, the elusive “360-degree view of the customer” was a value proposition in datasheets from…
Demanding Views March 18
Optimove Unveils Streams For Campaign Performance Testing Insights
Optimove Streams aims to help marketers run controlled tests on multiple campaigns to determine which strategies are the…
Solution Spotlight March 5
Skyword And TrackMaven Announce Merger To Create Comprehensive Content Marketing Platform
Skyword, a content marketing platform, announced plans to merge with TrackMaven, a marketing insights company. Terms of the…
Industry News October 24
Bad Data-Driven Marketing? Fix Your Layer Cake
Most marketers feel pressure to focus on data. But without a real strategy, they wind up staring at…
Demanding Views October 19
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
