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DemandGen Reports

Manticore Technology Unveils New Version Of Marketing Automation Platform

Manticore Technology announced the release of Manticore Winter 2012, the latest version of its marketing automation platform. After finishing its sixth year serving the marketing automation category, with more than 150 customers using its platform, President Jeff Erramouspe described 2011 as a “low key” year, as the company focused primarily…
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Steve Gershik Joins SiriusDecisions As Vice President of Worldwide Marketing

B2B research and advisory firm SiriusDecisions today reported the appointment of Steve Gershik as Vice President of Marketing. News of the company addition comes on the heels of after another year of record growth for the firm. Gershik, an award-winning business marketer, will be assuming responsibility for SiriusDecisions' product marketing,…
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Harte-Hanks Reports Lower Revenue for 2011, Enhances B2B Marketing Service Offerings

After coming off a disappointing fourth quarter, Harte-Hanks executives say the company is poised for faster growth heading into 2012 – including a series of efforts that have expanded the company's position in the B2B marketing and demand generation space. For the fourth quarter, the company reported operating revenue of…
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HubSpot Expands Offerings To Include Voice-Based Marketing Automation

HubSpot, a provider of integrated marketing solutions, has added the Ifbyphone LeadResponder to the Hubspot App Marketplace. Designed to address the gap between web inquiries and sales follow-up, LeadResponder gives marketers the ability to instantly deliver inbound web leads to sales representatives as a phone call. Ifbyphone's integration with HubSpot…
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Neolane Reports $47 Million in Revenue in 2011, Plans Aggressive Global Expansion for 2012

Neolane, a provider of marketing automation and conversational marketing technology, recently reported $44 million in revenue, a 47% year-over-year growth in 2011. Neolane also reported a 50% increase in its global employee headcount, focusing on expanding its sales, product development and customer support and services capabilities. The company also announced…
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Marketo Announces Record-Breaking 2011 With 130% Year-Over-Year Revenue Growth

Marketo, a provider of marketing automation and Revenue Performance Management (RPM) solutions, reported that it nearly doubled its customer count in 2011, signing 120 new contracts in December alone, and ending the year with 1,578 customers. Additionally, the company said it grew its revenue more than 130% year-over-year and nearly…
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Silverpop Exceeds 1,500 Customers; Partner Program Drives 20% Of New Business in 2011

Silverpop, a provider of email marketing and automation solutions, recently reported that 20% of its new business in 2011 wasdriven by partner relationships. Additionally, a third of current Silverpop customers are now using at least one Silverpop partner to complement their marketing efforts through Engage. The company launched the SilverLining…
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