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Revenue Strategies

B2B marketers need to make measurable and repeatable contributions to influence pipeline performance and help close business. This section highlights news, announcements and advancements in revenue performance management.

New Research Highlights Rapid Adoption Of Revenue Operations Models In B2B

Revenue Operations (RevOps) has quickly become a growing role and discipline sitting at the crosshairs between sales and marketing teams within B2B businesses. The RevOps model, which has changed the way B2B companies align themselves internally to drive growth, is being adopted rapidly, according to new research from LeanData and…

Gong Raises $65M in Series C Funding To Fuel Product, Team Growth

Gong, a revenue intelligence platform, has raised $65 million in a Series C round led by Sequoia Capital, with participation from Battery Ventures, Norwest Venture Partners, Wing Venture Capital, NextWorld Capital, Cisco Investments and Shlomo Kramer. With the total funding raised to $134 million, Gong will use the new capital to…
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