DemandGen Report

Eloqua CEO Joe Payne highlights key themes from the company's customer conference in San Francisco, including social, mobile & app integration to drive revenue. Payne explores 5 revenue performance indicators, his conversations with the CEO community and the market's emphasis on revenue performance management. 

Recently appointed managing director of Marketo EMEA, Fergus Gloster discusses the company’s plans for European expansion and key market trends.  The former SVP of corporate sales and a founding director of salesforce.com’s European operations, Gloster shared more with DemandGen Report about the Marketo’s plans for building out the European hub, the recent changes in the buying cycle and his thoughts on Marketo’s position in the automation space.

Andrew Gaffney, Editor for DemandGen Report, spoke with Tom Scontras, VP of Sales and Marketing for Glance Networks, following his presentation at the Sales 2.0 conference in Boston, Massachusetts. In this podcast, Scontras discusses the company's shift from appealing to the "Prosumer," or professional consumer, to the "Enterprise Consumer" and overall challenges that were faced. Although Glance Networks contracted high transaction amount by appealing to prosumers with low prices, enterprise consumer communication has created tremendous company growth. Learn more about Glance Networks' CRM tactics, its Salesforce.com plug-in through AppExchange, and its integration with Chatter in this podcast.