Key Takeaways
- CHEQ’s Edwin Choi will host a B2BMX Summit panel at Advertising Week New York 2026 focused on helping marketers balance protection from harmful automation with support for AI-assisted customer journeys.1
- The session joins a broader B2BMX agenda centered on practical B2B marketing strategies, including ABM scale and real-world AI adoption, for enterprise marketing leaders
As human and agentic customer journeys merge, the old paradigm of simply blocking bad bots no longer holds up. This fireside chat tackles a pressing question: How do you protect your business from harmful automation while still supporting AI-assisted customer journeys?
Who’s Really on Your Website? Navigating Risk and Opportunity in the Agentic Web presented by CHEQ, will help B2B marketers identify the entity and intent behind every visitor becomes a critical moment of both risk and opportunity, and this session unpacks what that shift means for marketing teams navigating a fast-changing web.
This session is part of the B2BMX Summit at Advertising Week New York 2026 set for Thursday, Oct. 8, at the B2BMX @ AWNewYork stage. Running Oct. 5-8 in The Penn District, the event gives marketing leaders a focused day of case studies, candid conversations and strategies they can put to work immediately.
What Marketers Need to Know About Risk and Opportunity in the Agentic Web
The conversation is being hosted by Edwin Choi, Global Chief Customer Officer at CHEQ, will speak candidly about the rapidly evolving agentic web. Drawing on frontline views of how automation is reshaping site traffic, Choi will be joined by other speakers to be announced shortly.
A seasoned leader in scaling SaaS companies with a strong focus on data-driven solutions, Choi guides marketing and CX leaders as they navigate a world where AI agents are becoming a new class of customer. His deep expertise in the agentic web turns identity intelligence into a growth advantage, allowing global brands to identify their customers, whether they’re human or AI agent. He previously held roles at tech and advertising giants Datorama (now Salesforce), Interpublic Group (IPG), and Accenture.
ABM, AI Hype Session Offered at B2BMX Summit at Advertising Week New York 2026
Two other session are set for the B2BMX Summit at Advertising Week New York 2026.
Built to Scale: Deloitte’s ABM Program Across 10 High-Stakes Accounts presented by Intentsify is focused on how account-based marketing has moved from niche tactic to the heart of modern B2B strategy, and this session shows how one program turned a focused pilot into a measurable revenue driver. Attendees will get the full playbook: how to use intent data to earn executive buy-in, how to launch a geofencing campaign in two days and how to prove the value of ABM across 10 national accounts. If you’re building, scaling or defending your ABM investment, this is the blueprint. Leading the session is Allan Kirkpatrick, National ABM Leader at Deloitte, who built Deloitte Canada’s ABM program from the ground up. Kirkpatrick shares the framework, tools and decisions behind the program, grounding every point in the real choices practitioners face. Expect specifics, not theory.
AI hype is everywhere. Real adoption is quieter Cutting Through the Hype: How Marketers, Agencies and Publishers Actually Use AI cuts past the noise to explore what’s actually working today, from AI-powered media planning and smarter campaign decisions to how enterprise teams use AI to work faster and more effectively. The discussion covers how publishers are combining AI, data and authoritative content to help brands stay top of mind before and during the buying journey, including when prospects turn to AI tools to research their options. The panel brings together three distinct vantage points—Jonathan Kitchen, Managing Director at Red Kite, offers the agency and platform perspective. Chris Cannon, CEO and Founder of TechFinitive.com, represents the B2B publisher view. Izzie Rivers, Founder and CEO of R-ai, rounds out the group with a client-side lens on enterprise AI adoption.
Across all three sessions, the B2BMX Summit delivers what marketers value most: proven strategies, credible speakers and takeaways you can apply the moment you leave the room. The Summit is built for the marketing managers, directors and CMOs shaping decisions at mid-to-large enterprises, and each session pairs concrete detail with the peer-to-peer perspective that makes attendance worth the trip.
Registration for Advertising Week New York 2026 is open now.
