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agentic AI AI agents AI governance content governance Context Graph Deal Agent go-to-market GTM teams highspot Library Agent MCP Model Context Protocol Revenue Execution revenue intelligence Rob Tarkoff Sales Enablement Seismic Seismic Everywhere Seismic Shift 2026
Seismic Extends Aura Agents Across GTM Workflows

Seismic Brings Agentic Revenue Execution for GTM Teams

Key Takeaways Seismic introduced Deal Agent and Library Agent at Seismic Shift 2026 to help revenue teams surface…

News Brief October 28
Acquisition AI search AI visibility Bob Ray Channel 99 Chris Golec Demandbase Generative Engine Optimization ICP large language models LLM Visibility MarketBridge measurement and attribution pipeline attribution technology-enabled services
MarketBridge Acquires Channel 99 AI Visibility B2B Marketers

Marketbridge Acquires Channel 99, Launches AI Visibility for B2B Marketers

Key Takeaways Marketbridge’s acquisition of Channel 99 gives the B2B growth consultancy a measurement platform it can sell…

News Brief October 28
ABM ABX account-based marketing B2B buyers buyer intelligence data strategies Demandbase go to market strategy Informa TechTarget intent data marketing operations personalization Predictive marketing sales operations
Informa TechTarget to Integrate its Proprietary ‘Buyer Intelligence’ with Demandbase

Informa TechTarget to Integrate its Proprietary ‘Buyer Intelligence’ with Demandbase

Key takeaways  Joint customers will be able to access Informa TechTarget’s person-level Buyer Intelligence natively in Demandbase One…

News Brief October 27
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Campaign Optimization Series
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Strategy & Planning Series