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Circana Report Details Business Value of Influencer Marketing Beautiful woman shouting in loud speaker with social media icons. Influencer social media marketing, blogger, vlogging, social influencer and influencer marketing concept vector illustration

Circana Report Details Business Value of Influencer Marketing

Key Takeaways Circana’s research shows influencer marketing can be measured against other media channels using sales impact and…

News Brief July 2

Seismic Extends Aura Agents Across GTM Workflows Woman Working at a Computer in an Open Office

Seismic Extends Aura Agents Across GTM Workflows

Key Takeaways Seismic expanded its Aura Agents portfolio to support more revenue-team workflows across enablement, customer conversations and…

News Brief July 1

Marketing Movers: New Hires at 2X, Revlo, Walker Sands Welcome to the team word with megaphone icon

Marketing Movers: Vanillasoft Names Alex Terry CEO, ContinuumGlobal Appoints Marie Aiello as President

Key Takeaways Alex Terry steps into the CEO seat to drive VanillaSoft’s next phase of market expansion and…

News Brief July 1

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Summer Camp Speakers

The Data Integrity Playbook for the AI Era

The AI-Native GTM Stack: How AI Orchestration and Connected Advertising Are Reshaping Demand Gen

B2BMX Replay: Human-Centered Marketing in the Age of AI

From Form Fill to Follow-Up: Demand Gen’s Survival Guide to Win Buyers Before the Shortlist

B2BMX Replay: You Can Just Build Things

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