Adstra Launches ID Connection Strength
Key Takeaways Adstra’s new ID Connection Strength scoring framework helps advertisers assess identity-link quality before activation, addressing costly…
News Brief July 21
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commercetools Partners with Mirion Technologies on B2B Commerce AI Agent
Key Takeaways The commercetools B2B Intake Agent, built with Mirion Technologies, ingests order requests across emails, PDFs, spreadsheets,…
News Brief July 20
Study Finds Demand Programs Aligned with Buyer Signals Deliver 93% More Engagement
Key Takeaways Demand programs aligned with buyer intent signals produced significantly more engagement, more leads per account, and…
News Brief July 16
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