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AI in Marketing B2B advertising research budget waste connected customer data cross-channel attribution First-party Data marketing measurement omnichannel marketing programmatic advertising Ryan Nelsen StackAdapt State of Programmatic Advertising 2027
StackAdapt’s annual State of Programmatic Advertising 2027

How Top-Performing B2B Marketers Manage Programmatic Complexity: StackAdapt

Key Takeaways Top-performing marketers are more than twice as likely as peers to run three or more channels…

News Brief October 27
AI-generated inbox summaries AI-powered inboxes B2B email strategy Cynthia Price email deliverability email marketing Holiday 2026 Marketer Survey holiday email intent-based search list hygiene marketing research nurture sequences preview text Q4 email investment send throttling SMS marketing subject lines Validity
Validity Email Strategies for AI Generated Inbox Summaries

Validity: 72% of Marketers Are Adapting Email Strategies for AI-Generated Inbox Summaries

Key Takeaways Validity’s Holiday 2026 Marketer Survey finds 72% of marketers have changed or plan to change their…

News Brief October 26
Agentic Experience Platform Agentic World 2026 AI personalization customer data email marketing Engagement-Based Pricing MarTech outcome-based pricing Personalization AI Suite Personalization Studio Rafa Flores real-time personalization Treasure AI Website personalization
Treasure AI Launches Personalization Studio

Treasure AI Launches Personalization Studio

Key Takeaways Treasure AI’s Personalization Studio lets marketers build and launch real-time website personalization directly on their existing…

News Brief October 23
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Strategy & Planning Series