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AI artificial intelligence highspot Rob Tarkoff Robert Wahbe Seismic
Seismic Highspot Merger Two CEOs signing merger contracts, gold pens in hand, a massive company logo on a digital screen behind them, business acquisition, formal agreements

Seismic Enters Merger Agreement With Highspot

Seismic and Highspot announced on Feb. 12 that they have signed a definitive agreement to merge the companies,…

News Brief February 12
2026 State of Performance TV Report. AI artificial intelligence streaming channels tvScientific
tvScientific streaming Man watching a loading advertisement on a large smart TV screen in a modern living room setting with a plant and lamp.

Performance TV Becomes Advertising’s Top Investment Channel: tvScientific

Performance TV has become the number one channel for advertising investment as marketers face growing pressure to capture…

News Brief February 10
B2beacon Bombora OpenX programmatic media performance Proximic by Comscore
Bombora Zooming in on Digital Marketing Strategy: Magnifier Over Icon

Bombora Expands B2beacon for B2B Campaign Measurement

Bombora is expanding its B2beacon, a digital campaign measurement solution designed to address one of the sector’s biggest…

News Brief February 9
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