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AdClarity advertising insights advertising metrics BIScience cross-media advertising CTV digital advertising local advertising Marketing analytics media mix revenue growth TV Intelligence Suite U.S. linear TV
BIScience TV Friends watching game on TV flat vector illustration. Sport fans, team supporters wearing fans hat, scarf eating snacks isolated cartoon characters with outline elements on white background

BIScience Expands AdClarity Into Cross-Media Ad Coverage

BIScience has launched its TV Intelligence Suite, bringing U.S. linear TV coverage into AdClarity’s existing digital, social, video,…

News Brief March 18
AI agents AI in sales artificial intelligence B2B buyers B2B purchasing B2B sales buyer experience buyer value clarity digital buying journey Gartner survey rep-free experience Sales Enablement sales strategy self-directed buying
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Gartner: 67% of B2B Buyers Prefer a Rep-Free Experience

Buyers want to engage on their own terms as 67% of B2B buyers state that they prefer a…

News Brief March 17
Informa TechTarget Patrick Martell
A contemporary white office with a black leather chair, a desktop computer, a calculator, and a wooden desk. The chief of staff has private office furnishings in the executive office.

Informa TechTarget Names Patrick Martell Chair

TechTarget, a leading growth accelerator for the B2B Technology sector, announced that Patrick Martell become a non-executive director…

News Brief March 16
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