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WunderKIND Ads Releases First Benchmarks for Programmatic CTV Pause Ads Man lounging on a couch in a living room, enjoying a movie playing on a smart TV.

WunderKIND Ads Releases First Benchmarks for Programmatic CTV Pause Ads

Key Takeaways Programmatic CTV Pause Ads outperformed traditional 60-second CTV spots across all 13 verticals studied, with significantly…

News Brief June 29
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Databricks Enters the Marketing Industry with Agentic CDP CustomerLake Shanghai,China August 10th 2023: Databricks brand logo on official website. American software company

Databricks Enters the Marketing Industry with Agentic CDP CustomerLake

Key Takeaways Databricks introduced CustomerLake, an agentic CDP designed to unify customer data, AI models, agents, identity resolution…

News Brief June 29
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Infolinks Integrates with Basis Teamwork of partners. Concept of integration and startup with puzzle pieces

Infolinks Integrates with Basis to Embed Curated Supply Directly into Media Execution Workflows

Key Takeaways: Infolinks now plugs its Premium Proprietary Placement inventory directly into Basis, so you can activate display,…

News Brief June 25
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Campaign Optimization Series
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Strategy & Planning Series