Latest In: News Brief

AI in sales AI ROI chief sales officers Gartner Gartner survey lead conversion revenue growth sales operations sales productivity seller efficiency
Business People Using Artificial Intelligence.

Gartner: As AI Saves Time, Sales Organizations Fail to Reinvest Time in High-Value Activities

Key takeaways Gartner found a major “reinvestment gap” in sales: AI is creating measurable time savings, but most…

News Brief May 19
AI AI marketing artificial intelligence benchmark survey brand discovery brand verification ChatGPT consumer trust customer reviews Idea Grove Idea Grove 2026 Study: How Consumers Verify AI-Recommended Brands press coverage search rankings
Idea Grove: AI Sparks Discovery, but Trust Signals Drive Decisions A laptop screen cluttered with excessive open tabs and windows, symbolizing digital overload, internet addiction, multitasking stress, and information overwhelm in the modern world

Idea Grove: AI Sparks Discovery, but Trust Signals Drive Decisions

Key Takeaways The Idea Grove survey found only 2% of consumers would buy from an unfamiliar brand based…

News Brief May 18
Audience Explorer B2B audience data B2B marketing buyer intent Canada expansion DSPs Environics Analytics global data access Google DV360 Intentsify LiveRamp programmatic advertising The Trade Desk
Intentsify Expands Global Access to B2B Audience Data Diverse Market Segmentation and Consumer Demographic Insights for Inclusive B2B Marketing Strategy

Intentsify Expands Global Access to B2B Audience Data Across Leading DSPs

Key Takeaways: Intentsify made more than 700 pre-built B2B audience segments available directly in major DSPs, including The…

News Brief May 18
dgr event b2bmx2
B2B Marketing Exchange East
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series