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AEO agency expansion AI capabilities Arketi Group B2B marketing agency digital marketing generative search optimization GEO Sperling

Sperling Addition Grows Arketi Group Digital, AI Capabilities

Key Takeaways Arketi Group added Massachusetts-based digital agency Sperling to its platform, deepening capabilities across website development, UX/UI,…

News Brief July 15
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tvScientific by Pinterest Launches Measurement Program

tvScientific by Pinterest Launches Measurement Program

Key Takeaways tvScientific by Pinterest launched a Certified Measurement Partner Program to give advertisers more transparent and interoperable…

News Brief July 14
10 Min ABM ABM ABX account-based advertising account-based marketing AI advertising B2B marketing campaign automation Multiply personalization
Multiply Bring Self Learning Advertising to ABM Adobe

Multiply Brings Self Learning Advertising to ABM

Key Takeaways Multiply’s 10 Min ABM aims to remove the execution bottleneck in account-based advertising by automating personalized…

News Brief July 14
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Campaign Optimization Series
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Strategy & Planning Series