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AI agents AI in sales artificial intelligence B2B buyers B2B purchasing B2B sales buyer experience buyer value clarity digital buying journey Gartner survey rep-free experience Sales Enablement sales strategy self-directed buying
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Gartner: 67% of B2B Buyers Prefer a Rep-Free Experience

Buyers want to engage on their own terms as 67% of B2B buyers state that they prefer a…

News Brief March 17
Informa TechTarget Patrick Martell
A contemporary white office with a black leather chair, a desktop computer, a calculator, and a wooden desk. The chief of staff has private office furnishings in the executive office.

Informa TechTarget Names Patrick Martell Chair

TechTarget, a leading growth accelerator for the B2B Technology sector, announced that Patrick Martell become a non-executive director…

News Brief March 16
2026 marketing trends B2B marketing demand generation Energize Marketing intent data marketing insights marketing maturity pipeline mandate revenue accountability sales alignment
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Energize Marketing: 2026 The Year of the Pipeline Mandate

A report from Energize Marketing examines how B2B marketing teams are evolving to meet rising expectations for pipeline…

News Brief March 11
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