Latest In: News Brief

ABM b2b lead generation buyer intent demand generation event registration First-party Data human validation Pipeline Growth programmatic display advertising revenue-first marketing Vereigen Media Verified Content Engagement
Vereigen Media Launches Revenue-First Demand Generation Programs Phrase demand generation written on note book with a marker pen and eye glasses.

Vereigen Media Launches Revenue-First Demand Generation Programs

Key Takeaways: Vereigen Media introduced Revenue-First Demand Generation Programs to help B2B marketers move beyond MQL-focused strategies and…

News Brief May 26
AI adoption B2B buying buyer research digital self-service Gartner generative AI sales reps Sales workflows
Gartner AI Is Reshaping B2B Buying, Man In Vr Headset Analysing Data Insights On A Floating Digital Interface

Gartner: AI Is Reshaping B2B Buying, but Human Sellers Still Close the Confidence Gap

Key Takeaways: Buyers increasingly use GenAI and digital channels for research, but 69% still prefer to validate AI-generated…

News Brief May 26
AI agents automation enterprise software intelligence studio Revenue operations revenue planning sales compensation Xactly
Xactly Launches Fleet of Agents for Revenue Planning, Compensation Person interacting with an AI workflow automation diagram on a tablet, featuring an AI agent, data processing, and connection icons, representing smart process management.

Xactly Launches Fleet of Agents for Revenue Planning, Compensation

Key Takeaways: Xactly’s Fleet of Agents and Intelligence Studio helps revenue teams automate manual work across planning, compensation,…

News Brief May 25
dgr event b2bmx2
B2B Marketing Exchange East
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series