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ICP ideal customer profile Lift in Branded Search Volume OneScreen.ai OOH advertising Out-of-home Advertising Pipeline Acceleration Spikes in Web Traffic The State of B2B Out-of-Home Advertising Adoption Wynter
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Is a $50 Billion Channel Being Ignored by B2B Marketers?

A new survey found B2B marketers are undervaluing Out-of-Home (OOH) advertising despite a significant portion of companies secretly…

News Brief November 18
Agentic Video Editor AI artificial intelligence Goldcast
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Goldcast Launches Agentic Video Editor

Goldcast launched the first in a new line of agentic products designed to work like teammates, not tools.…

News Brief November 17
AI artificial intelligence budget CAC Customer Acquisition Cost genAI Marketing Under Pressure: Inside the Minds of 100+ B2B Leaders POM Marketing ROI Staffing Levels vanity metrics
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B2B Marketers Lacking Resources to Meet Demands: POM Report

A new report from POM Marketing reveals a significant disconnect as B2B teams face greater pressure to deliver…

News Brief November 17
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