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B2B advertising campaign performance conversion optimization homepage traffic landing pages paid media ROI post-click experience Unbounce
Over Half of Marketers Send Paid Traffic to the Wrong Destination Pages

Over Half of Marketers Send Paid Traffic to the Wrong Destination Pages

Key Takeaways Unbounce and Ascend2 found that many B2B marketers still send paid traffic to generic pages, weakening…

News Brief August 10
AI discoverability B2B data buyer signals DemandScience Ionic MarTech pipeline intelligence platform tax revenue teams
DemandScience Unveils a New Era for Ionic

DemandScience Unveils a New Era for Ionic

Key Takeaways DemandScience repositioned Ionic as an intelligence layer designed to help B2B teams identify winnable opportunities, prioritize…

News Brief August 6
AI advertising AI search B2B marketing ChatGPT advertising discoverability GEO marketing technology paid media
Parsnipp Integrated AI Search Advertising Platform

Parsnipp Introduces the First Integrated, Market Ready AI Search Advertising Platform

Key Takeaways Parsnipp’s Smart LLM Ads combines organic AI visibility insights with paid AI advertising so marketers can…

News Brief August 5
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Campaign Optimization Series
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Strategy & Planning Series