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LinkedIn Future B2B Growth Depends on Influencing Gen Z, Millennial Decision Makers

LinkedIn: Future B2B Growth Depends on Influencing Gen Z, Millennial Decision-Makers

Key takeaways Nearly 90% of B2B marketers say their company’s future growth hinges on influencing Gen Z and…

News Brief September 14
AI adoption autonomous AI compliance CRM Data Data Quality Marketing analytics marketing operations Revenue operations Validity
Validity State of CRM Data Management in 2026

Marketers’ Trust In Their Data Hasn’t Caught Up With Their AI Goals: Validity

Key Takeaways Validity’s report shows many marketing leaders are deploying AI faster than they are improving the CRM…

News Brief September 10
audience insights consumer data cross-channel marketing customer trust demand generation personalization Site Impact targeting
Report Finds Bad Personalization Is Costing Brands Customers

Report Finds Bad Personalization Is Costing Brands Customers

Key Takeaways Site Impact’s research shows consumers notice personalized marketing frequently, but most do not believe brands understand…

News Brief September 9
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