According to a press release, the acquisition will be used to strengthen Salesforce’s Marketing Cloud with enhanced integrations and data insights. Datorama users will gain access to Salesforce’s CRM to improve engagement with enriched data and analytics.
“For Datorama customers, today’s announcement means more of what you love and have come to expect from Datorama,” said Ran Sarig, CEO and Co-founder of Datorama, in a statement. “We will move with greater speed and support. We couldn’t be more excited about this opportunity.”