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Infusionsoft Raises $20M To Enhance CRM Offering For SMBs

Source: Infusionsoft Source: Infusionsoft

Infusionsoft, a CRM, sales and marketing software provider for SMBs, received a $20 million investment from ORIX Growth Capital. The company said the funding will be used to fuel product development and market expansion.

The latest investment brings Infusionsoft’s total funding amount up to $145 million and follows recent platform updates designed to simplify the user interface and help customers deliver more personalized campaigns. 

“We are excited to partner with Infusionsoft given their expertise in small business and long track record as an industry-leading CRM provider,” said Jon Weitzel, Director at ORIX Growth Capital, in a statement.

“Infusionsoft is on a mission to simplify growth for millions of small businesses worldwide,” said Clate Mask, CEO of Infusionsoft, in a statement to Demand Gen Report. “Until this year, we didn’t have a simple CRM to serve the needs of the broader market, but we do now. We are excited to partner with ORIX to accelerate our market expansion, product development and branding of our new simple CRM.”