Act-On Software will integrate with BrightInfo, a move designed to help Act-On users provide prospects with personalized content through websites and paid media channels.
The integration positions digital marketers to boost engagement and conversions across owned and paid media. Visitors to corporate websites, blogs and landing pages can receive customized content suggestions based on their previous interactions, even if they were anonymous.
Reports and analytics can provide marketers with insights about a visitor’s previous engagement with content and interests to further personalize their online experience.
With the integration, Act-On users can:
- Enrich BrightInfo leads within Act-On with additional data for segmentation and analysis; and
- Share leads generated through BrightInfo forms directly with Act-On in real-time.
"Our data shows that one of the biggest challenges for B2B marketers is to engage anonymous traffic and turn it into leads and opportunities" said Kfir Pravda, CEO at Pravda Media Group, partners of Act-On and BrightInfo.