True Influence Unveils DisplayBase For Unified Digital Media Advertising

True Influence, a B2B marketing and lead generation provider, released DisplayBase, a B2B media management solution designed to help users manage and optimize their display programs across all channels.

The solution aims to enable users to create integrated digital media programs at scale and better understand how ad budget impacts prospects throughout their journey. It is positioned to help marketers develop strategic campaign designs, create budget reports and manage performance and ROI. DisplayBase users can also access True Influence’s professional team for help developing and executing campaigns.

"Creating a truly successful digital media campaign involves a lot of moving parts, prompting us to create DisplayBase to be a single point of entry to manage and optimize a display program," said Brian Giese, True Influence CEO, in a statement. "We also take it a step further by having our team of experienced professionals help develop and execute the program to ensure our customers' success."

Marketo Program Puts Focus On Customer Community, Partner Ecosystem

announced today the creation of its Marketo Program Exchange, a community-driven platform designed to support the company's marketing automation users and connect them with third-party tools and services.

Marketo Program Exchange is being positioned as the first major piece of Marketo's Marketing Nation – a unifying concept for the company's partner ecosystem, user community, application hooks and other components.

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