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Radius Aims To Offer Single B2B Data Source With Unify Platform

Radius Aims To Offer Single B2B Data Source With Unify Platform

Radius Unify’s enterprise B2B customer data platform is designed to allow B2B marketers to access a single data…

Solution Spotlight December 10
advertising agencies brands Data management programmatic advertising
Increasing Programmatic Spend Highlights Issues Across The Ad Ecosystem

Increasing Programmatic Spend Highlights Issues Across The Ad Ecosystem

With the rise of data-driven marketing and campaign automation, programmatic advertising has become more prevalent among savvy marketers.…

Demanding Views December 7
2018 Audience and Demand Planning Benchmark Survey audience data contact data data coverage Data management DealSignal demand planning Rob Weedn target audience
New Research Shows Only 45% Of Marketers Invest In Solutions For Data Coverage, Quality

New Research Shows Only 45% Of Marketers Invest In Solutions For Data Coverage, Quality

Almost two-thirds (60%) of marketers say they lack confidence in the data coverage of their total target audience,…

Industry News December 5
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