Demand Gen Report

2X AEO Discovery Human person and a modern robot using magnifying glasses to investigate a search bar in a collaborative digital hunt.

2X Survey Finds 96% of B2B Companies Are Invisible in AI Discovery

Key Takeaways: 96% of B2B companies are invisible in AI-driven buyer discovery, appearing only in late-stage queries. AI visibility requires structured data, authority signals, and proactive management of AI crawlers...

Digital.Marketing MarTech Integration concept of Artificial intelligence productivity. Business people working with laptop computers ,symbolizing AI chip interface using automation to assist work and improve business efficiency

Focus on MarTech Integration, Not New Tools

News Brief

Calling All ABM Experts: Share Your Insights in the Demand Gen Report Annual Survey

Blog

The 4 Actions CMOs & CROs Must Take to Catch Up to the AI-Augmented Buyer

Demanding Views

CaptivateIQ State of Incentive Compensation Management Report Businessman interacting with digital icons representing competitive salary and employee benefits on a futuristic interface in dark environment.

Companies Are Adjusting Incentive Compensation Faster Than Ever: CaptivateIQ

News Brief

Latest Posts

mockup of a macbook air placed on a desk

TechTarget Reveals Latest Priority Engine Update

TechTarget, Inc., a provider of B2B technology purchase intent data and services, released the latest addition to its Priority Engine platform: Account Intent Feeds. The new solution is powered by…

Industry News April 10

A strategic alliance discussion in a minimalist boardroom, where a businessman and a businesswoman layout partnership terms with digital contracts

Clari Teams Up With Deloitte To Enhance Revenue Strategies

Clari, a revenue platform, formed a strategic alliance with Deloitte Digital to combine Clari’s Revenue Cadences and Deloitte Digital’s Sales Excellence practice to help improve revenue processes. The two companies will collaborate…

Industry News April 10

Madison Logic Names New CEO

Madison Logic, a global digital account-based marketing (ABM) platform, welcomed Keith Turco as its new CEO. Turco will assume the role on May 1, 2024, to lead the company’s next…

Industry News April 9