by Michael Rodriguez | Nov 6, 2020 | Industry News
ZoomInfo has acquired B2B firmographics data & sales intelligence software EverString to enhance its database and help enterprise companies target customers, define their ICPs, leverage keywords to increase win-rates and focus on their go-to-market strategies. The...
by Sam O'Brien, RingCentral UK | Nov 5, 2020 | Demanding Views
In an age of digital transformation, the way we communicate is constantly changing. The internet has opened up communication through technologies as simple as a VoIP router or social media, and as complex as chatbots. In 2020, businesses are utilizing these dynamic...
by Michael Rodriguez | Nov 5, 2020 | Industry News
B2B sales and pricing software Zilliant has launched a new Campaign Manager application designed to help B2B companies create and manage effective pricing, sales and product campaigns in their E-commerce channels. In addition, the company announced an expansion to its...
by Michael Rodriguez | Nov 4, 2020 | Blog
Digital events have taken precedent in modern B2B marketing, with many organizations turning to virtual platforms to engage their prospects, buyers and partners. Social distancing and the pandemic have only accelerated this. With events shifting to a strictly digital...
by Terry Moffatt | Nov 4, 2020 | Industry News
When channel marketers logged off from the B2B Sales & Marketing Exchange (B2BSMX) online experience last month, they left with an armful of insights and information to better align their partner sales and marketing programs in 2021. Partner marketing teams at...
by Michael Rodriguez | Nov 2, 2020 | Financial News
Agile email creation platform Stensul has secured $16 million in Series B funding, led by USVP with additional participation from Capital One Ventures, Peak State Ventures, Uncork Capital, among others. The company plans to use the funds to accelerate the adoption of...
by Michael Rodriguez | Nov 2, 2020 | Solution Spotlight
The Validity Everest tool from CRM data management platform Validity is designed to help marketers build, test, measure and optimize their email campaigns for improved performance and maximized ROI. Back-Of-The-Box Details Validity Everest aims to help marketers reach...
by Gina Hortatsos, LogicGate | Nov 2, 2020 | Demanding Views
In early 2016, a new piece of legislation known as the General Data Protection Regulation (GDPR) passed in the EU. At first, this news was a blip: As a marketer, I spend my days working to reach and influence potential buyers, not on governance, risk or...
by Michael Rodriguez | Oct 30, 2020 | Industry News
B2B database ZoomInfo has acquired digital marketing intelligence provider Clickagy to enhance its go-to-market intelligence platform and improve users’ ability to engage prospects and target accounts. The acquisition will allow ZoomInfo to absorb...
by Michael Rodriguez | Oct 30, 2020 | Industry News
Invoca, a conversation intelligence platform, has launched its Invoca Exchange marketplace, which is designed to help user build improved digital experiences and increase their revenue through a centralized hub of integrations and partner solutions. Invoca Exchange...
by Michael Rodriguez | Oct 30, 2020 | Industry News
Sendoso, a gifting platform, has announced a partnership with video-sharing website Cameo to allow users to create personalized video messages starring their prospects’ favorite celebrities. The partnership allows users to create videos via Cameo’s...
by Michael Rodriguez | Oct 29, 2020 | Industry News
The second year of the B2B Sales & Marketing Exchange, hosted by Demand Gen Report, in partnership with Terminus and The Pedowitz Group, came to a close yesterday Oct. 28, with more than 1,900 attendees listening in on the virtual event. As B2B continues to...
