by Lindsay Tjepkema, Casted | Oct 28, 2020 | Demanding Views
Have you ever wondered if using your company’s blog as the engine of your content marketing strategy is an outdated method? I’m here to tell you it is. So, hear me out. Brand blogging blew up in the early 2000s when websites became richer and the internet...
by Michael Rodriguez | Oct 26, 2020 | Industry News
Uberflip, a digital content experience platform, has launched two new certification opportunities designed to help marketers fill in gaps in their marketing strategies and design personalized digital experiences and campaigns that increase revenue, pipeline and...
by Michael Rodriguez | Oct 26, 2020 | Industry News
Certain, an enterprise event experience and management platform, has partnered with virtual events and experience platform Hartmann Studios to expand its virtual, hybrid and in-person events for enterprise marketing efforts. The partnership combines Certain’s...
by Michael Rodriguez | Oct 26, 2020 | Solution Spotlight
Sitecore, a customer experience management company, aims to support marketers’ strategy, planning, creation, management and collaboration efforts with version 3.4 of its SaaS platform, Sitecore Content Hub. The solution is designed to help organizations improve...
by Michael Rodriguez | Oct 23, 2020 | Industry News
Digital experience company Episerver has acquired delivery and experimentation software provider Optimizely, aiming to help users improve their go-to-market strategy through customer insights, product testing and improved digital experiences. By acquiring...
by Michael Rodriguez | Oct 23, 2020 | Industry News
Sales engagement software VanillaSoft has acquired AutoKlose, an email automation and sales intelligence platform, to help its SMB users improve their lead nurturing and outreach scaling capabilities. The acquisition involves directly integrating the AutoKlose...
by Michael Rodriguez | Oct 22, 2020 | Industry News
Linkedin has launched updates to its Linkedin Pages offering, aiming to help its users collect leads and boost marketing outreach more efficiently in a virtual setting through ads and retargeting capabilities. The four major updates to the Pages offering include: The...
by Michael Rodriguez | Oct 22, 2020 | Financial News
Grata, a B2B search engine, has secured $3.2 million in Seed funding, aiming to fund its mission of assisting business professionals by expanding Grata’s proprietary search engine database. The round was led by Bling Capital in conjunction with former marketing...
by Michael Rodriguez | Oct 21, 2020 | Industry News
Video content is on the rise in the current B2B world, with many marketers implementing videos into their buyer outreach strategies, ABM plays and more, to engage with buyers in the digital age. With this surge in video usage, it’s only natural that innovative...
by Michael Rodriguez | Oct 19, 2020 | Solution Spotlight
ABM platform Terminus has integrated with Salesforce Pardot to create an integration that allows B2B orgs to combine the platforms’ account intelligence and engagement data for improved revenue strategies. Back-of-the-Box Details The Terminus Pardot integration...
by Sharat Sharan, ON24 | Oct 16, 2020 | Demanding Views
The abrupt changes caused by Covid-19 have shocked our work and personal lives, upended the economy and forced all of us to rethink how we do business. But even in today’s brave new digital world — one where in-person events, trade shows and...
by Michael Rodriguez | Oct 16, 2020 | Industry News
TrueInfluence, a provider of intent-based marketing, sales and demand generation solutions, has announced a partnership with cloud data platform Snowflake to enhance the Snowflake Data Marketplace. The partnership brings intent data insights directly into the...
