ADVERTISEMENT
Q
MENU
Trending
Mediafly Acquires Appinium
Salesforce Cloud Next
Search Engine Marketing
LinkedIn B2B Influencers
Benchmark Survey Deadline
Netsmart AI Solution
B2B SMS Marketing
Contentstack EDGE Update
Invoca Acquires Symbl.ai 
HubSpot ChatGPT
2025 Benchmark Survey
Mura; GTM Index
Younger B2B Buyers
Apollo's New Hires
CMO Spend Survey
New DemandGen Editor
pharosIQ's Eliot Q&A
Ignition Cash Flow
#B2BMX Summer Camp
CaptivateIQ Compensation Survey
Marketing Budget Plan
Unisys Grows Pipeline
Oktopost Survey Results
Expandi Kompass Partnership
HubSpot Breeze Expansion
Adobe NetLine Webinars
ServiceNow Xactly
Infolinks Infillion Integration
Buyer Engagement Report
Gartner CSO Suervey
Gong Microsoft CoPilot
Salesloft AI Agents
Email Deliverability Responses
Infolinks StackAdapt Partnership
Brandmovers Rewards Program
Pipeline Growth 101
BombBomb Rebuilt Engage
OneShot.ai GTM Platform
SMS for B2B
Fullstory Appoints Gold
Ammunition Hayes CCO
B2B Video Marketing
360Pipeline B2B Survey
Siemens Wevolver Deal
Top Marketing and Sales Trends
Blackthorn Product Offerings
Case Study SugarCRM
B2BMX in California
Event Pulse Survey
Xactly Design Released
Modernizing B2B Content
Demandbase Unveils Marketplace Developer
Localization in Advertising
Gong AI Agents
B2B Email Newsletters
ABM 2025 Report
Goldcast Recording Studio,
Campaign Optimization Series
AI and the Marketing Funnel
ABM Audio Advertising
Seismic ZoomInfo AI
2025 Commercial Threats
10 Ugly Truths
DemandScience Acquires Bound
Hubspot Spring Spotlight
Q&A Kerry Cunningham
Mperativ, Aptarro Webninar
Celonis DatabookAI
Informa TechTarget Demandbase
Tejas Manohar Q&A
Campaign Optimization Webinar
Xactly Intelligence
6sense Intelligent Workflows
Women Workforce Struggles
Oktopost Microsoft Integration
CTV Advertising Trends
D&B ID Graph Plus
Xactly Compensation Report
AI Pulse Check
Redbrick Acquires Paved
Tiga Raises $2M
2025 Digital Ad Trends

Demand Gen Report

B2B or Business to Business Marketing Vector Illustration. Businessmen and Client Shaking Hands After Set Strategy, Sales and Commerce for Agreed TransactionNews Brief

Mediafly Enhances AI Capabilities with Appinium Acquisition

Revenue enablement company Mediafly has completed the announces the acquisition of Appinium. The deal adds the number one Salesforce-native learning management system to Mediafly’s product suite, consolidating marketing, sales, service and...

Featured

Screenshot

Salesforce Looks to End ‘Do-Not-Reply’ Marketing with Marketing Cloud Next

News Brief
DV B2B Search

Measuring the True Value of Search in B2B Marketing

Demanding Views
Park, city and business man with phone for communication, typing email and b2b networking. Professional, corporate and worker on smartphone for connection, online website and social media outdoors

The Rise of B2B Influencers on LinkedIn

News Brief
Online polling or survey concept with people flat vector illustration isolated.

Last Day to Complete Demand Generation Benchmark Survey is June 13

News Brief

Latest Posts

Sales manager brainstorming sales strategies.

The Top 5 Sales Tips For B2B Salespeople

In the power struggle of importance, the pendulum is swinging over to prioritizing sales — at least according to Demand Gen Report readers. When analyzing our “Demanding Views” byline column, the…

Feature December 24
Targeted contextual ppc advertising or banner online ads concept. Contextual Digital Marketing, Behavioral Targeting or Retargeting illustration. Cursor icon clicks on advertisement among many others

How B2B Marketers Will Innovate Their Advertising Throughout 2025

With nearly 70% of B2B marketers looking for innovative ways to drive revenue and measure campaign impact, their top investment areas in 2025 include social media advertising (61%), AI tools…

Industry News December 19
Humanoid robot working at computer in office workspace. Artificial intelligence, AI. Automation business process. Work organization. Project management, software development. Automated business system

CIOs Struggle To Define AI Value, But Continue To Invest In New Projects

An equal number of CIOs (53%) prioritize both productivity gains and revenue growth as their success metrics for AI adoption — and just 42% monitor employee satisfaction, new research revealed.…

Blog December 18
ADVERTISEMENT
ADVERTISEMENT

Podcast Episodes

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series