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B2BMX AWBlog

What B2B Marketers Learned at Advertising Week 2025

With a full day of programming for B2B marketing professionals at Advertising Week for the first time, attendees heard from leaders in the industry on the challenges facing the industry...

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Comprehensive Business Analytics Visualization: Achieving Success Through Data Driven Marketing, Sales Lead Generation, and Strategic Decision Making Insights

Highspot Launches Deal Agent for Go-to-Market Performance 

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Konskie, Poland February 14, 2025: Zeta Global company logo displayed on mobile phone

Zeta Global to Acquire Marigold’s Enterprise Business

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Futuristic Technology Concept with Robot Hand Interaction and Human Hand Engaging in B2B Business Agreements and Strategies Against Urban Skyline. Tessel

SPS25: Demandbase on Activating Intelligence for Measurable Growth

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AI Search Surpasses SEO in How B2B Buyers Find Content

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Turning Passion Into Profit: Why Podcasting Is A B2B Marketing Powerhouse

Just a couple years ago, Devin McDonnell, Executive Producer of Devenio Podcasts, found himself pitching the value of podcasting and videos to businesses. Now, his position has shifted from education…

Feature December 26
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The Top 5 Sales Tips For B2B Salespeople

In the power struggle of importance, the pendulum is swinging over to prioritizing sales — at least according to Demand Gen Report readers. When analyzing our “Demanding Views” byline column, the…

Feature December 24
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How B2B Marketers Will Innovate Their Advertising Throughout 2025

With nearly 70% of B2B marketers looking for innovative ways to drive revenue and measure campaign impact, their top investment areas in 2025 include social media advertising (61%), AI tools…

Industry News December 19
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