Demand Gen Report
What B2B Marketers Learned at Advertising Week 2025
With a full day of programming for B2B marketing professionals at Advertising Week for the first time, attendees heard from leaders in the industry on the challenges facing the industry...
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Demandbase Brings Intent Data Offerings To Salesforce Prospecting Center
Demandbase, an account-based GTM platform, teamed up with Salesforce to bring its intent data into the Salesforce Sales Cloud Prospecting Center. This integration reportedly leverages Demandbase’s data — drawn from…
Industry News December 1273% Of Event Attendees Prefer In-Person Formats — & Have Specific Swag Preferences
Nearly three-fourths of event attendees prefer in-person formats, while 50% opt for hybrid and 41% for virtual, new research revealed. In addition to event format preferences, the findings — presented…
Industry News December 11Bigger Budgets, Realistic Expectations: The New Normal For B2B Marketing In 2025
Despite economic uncertainty and tight budgets across industries, 65% of B2B marketers saw budget increases in 2024 and expect even growth in 2025. In an unexpected turn of events, these…
Feature December 11