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Maserati Transforms Customer Engagement with Virtual Showrooms

The automotive industry has long operated on the principle that customers need to “kick the tires” before making a purchase. But what happens when the showroom door becomes a barrier...

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New York, New York, USA March 18, 2023: The Penn District signage in midtown Manhattan.

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The Seasonal Guide To Connecting With B2B Buyers

The two best times to engage B2B buyers are over the weekend and at the beginning of January, complementary research reports recently revealed.

Feature October 2
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Pam Didner’s Guide To Harnessing AI For B2B Lead Generation: #B2BMX Day 1 Recap

The 2024 B2B Marketing Exchange East kicked off on Oct. 1, and B2B Marketing Consultant, Author and Speaker Pam Didner hosted the first keynote of the week with her Campfire-style…

Blog October 2
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Demandbase Rearchitects Product & Brand Experience With New Sales Features

Demandbase, an account-based go-to-market (GTM) platform, launched a new sales experience within Demandbase One designed to help equip sellers with more precision, insights and speed. Additionally, the company reimagined its…

Industry News October 1
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