Demand Gen Report
Apollo Introduces New AI-Powered GTM Platform for Revenue Teams
Key Takeaways Apollo launched a unified, AI-powered GTM system featuring Builder Studio, Messaging OS and an Intelligence Layer to connect data, intelligence and execution in one platform. Revenue teams can...
Latest Posts
Demandbase Brings Intent Data Offerings To Salesforce Prospecting Center
Demandbase, an account-based GTM platform, teamed up with Salesforce to bring its intent data into the Salesforce Sales Cloud Prospecting Center. This integration reportedly leverages Demandbase’s data — drawn from…
Industry News December 12
73% Of Event Attendees Prefer In-Person Formats — & Have Specific Swag Preferences
Nearly three-fourths of event attendees prefer in-person formats, while 50% opt for hybrid and 41% for virtual, new research revealed. In addition to event format preferences, the findings — presented…
Industry News December 11
Bigger Budgets, Realistic Expectations: The New Normal For B2B Marketing In 2025
Despite economic uncertainty and tight budgets across industries, 65% of B2B marketers saw budget increases in 2024 and expect even growth in 2025. In an unexpected turn of events, these…
Feature December 11
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