Demand Gen Report
Stop Buying Your Own Traffic: Protecting Search ROI in the AI Era
Marketers love search because it is rich with intent. But we have a dangerous habit of confusing activity with incrementality. Just because a paid click converted does not mean it...
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Getting Back To Basics With B2B Marketing
As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s recent “2024 Benchmark Report” revealed a 23% decrease in time spent on…
Industry News November 22
Gong Unveils New AI Tools To Help Drive Revenue Outcomes
Gong, a revenue AI company, released new capabilities designed to assist organizations with capturing the right data, generating insights and driving actions to achieve greater revenue success.
Industry News November 22
Less Is More: Simplifying Content Curation In B2B Marketing
If you feel like you’re swimming in a sea of content, you’re not alone. According to the “2024 Content Preferences Survey,” 56% of B2B practitioners admit they’re overwhelmed by content,…
Blog November 20
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