Demand Gen Report

Spotting Weak AI Content in Proposals: A Practical Guide

Most people today can spot lazy artificial intelligence (AI)-generated marketing copy. Proposals are more subtle. They’re polished in a way that seems professional at first glance, containing attributes such as...

Wasabi Technologies Programmatic ad bidding system. Interactive dashboards, ad campaigns and programmatic advertising analytics. Smart algorithms driving successful online social media advertising strategies

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Folloze Rolls Out Advanced Engagement Analytics Engine, ‘Impact Dashboard’

Folloze, a buyer experience platform, released The Folloze Impact Dashboard, which is designed to equip marketers and sales teams with comprehensive accounts insights. The Dashboard is an AI-powered advanced analytics…

Industry News October 8

Powering Personalization Through Signal-Based Marketing

The distinction between intent data and signal-based marketing is critical for today’s B2B marketers. Intent data, while valuable, is just the raw material and signals that indicate a customer’s interest…

Demanding Views October 4

Mastering Authenticity, Relationships & AI: #B2BMX East Day 3 Recap

It’s no secret that there are a lot of complexities in B2B marketing — and on day three of the B2B Marketing Exchange East, Neil Patel took the keynote stage to…

Feature October 4