Demand Gen Report

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2025 B2BMX Summer Camp Starts in Seven Days

The wait is almost over! The 2025 #B2BMX Summer Camp — a week-long online experience offering marketing and sales executives seven opportunities to enjoy the art, science, sport and friendly competition of their...

Why Brand Gravity Beats Lead Chasing in Today’s B2B Market: A Q&A with Author Lisa Cole

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Latest Posts

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Using Content & SEO Strategies To Turn Websites Into Lead Gen Machines

Effective SEO strategies hinge on a robust foundation of user-centric content — and when practitioners can create in-depth, informative pieces that address user needs, remove friction and demonstrate subject matter…

Blog August 27

How To Adapt Ad Content To The Buyer’s Journey

As B2B marketers, we’re used to treating our buyers as some homogeneous buying committee, which means most of our personalization relies on surveying content based on personas or industries.

Demanding Views August 23

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Meet The AI Copilot That Serves As A ‘Purpose-Built’ GPT For Businesses

When it comes to AI adoption, 81% of sales teams are either experimenting with or have fully implemented the technology. While that implementation generally comes in the form of ChatGPT…

Blog August 21