Demand Gen Report

Amidst Lack Of Confidence, Practitioners Increasing Data Collection To Enhance Lead Nurturing & Acceleration

The 2024 Lead Nurturing & Acceleration Survey Across the board, the sentiment toward lead nurturing initiatives was — unfortunately — negative: 51% of survey respondents to the “2024 Lead Nurturing...

Discerning B2B Buyers Rely On Vendor Knowledge, In-Depth Research & Peer Reviews To Guide Buying Decisions

Research

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Promoting Customer-Centricity & Streamlined Messaging By Evaluating Marketing Automation Solutions

"State Of" Guides

Increased Tech Adoption & Data Reliance Re-Shaping 2024 Marketing Measurement & Attribution Processes

Research

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Navigating The Attention Economy Via Snack-able & Shareable Content

Research

Latest Posts

Gong Introduces AI “Ask Anything” Solution

Gong, a revenue intelligence platform, released an AI-based query solution across calls and emails, “Ask Anything.” The new feature is designed to surface insights from multiple data sources to help…

Industry News March 26

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New Salesforce Data & AI Innovations Seek To Enhance Customer Experiences

Salesforce enhanced its Service Cloud offering with new AI capabilities, which are powered by Salesforce’s Einstein 1 Platform to help users leverage Data Cloud and Einstein AI to identify recurring issues, recommend next steps based…

Industry News March 26

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Wistia Report Reveals AI Utilization Surge To Enhance Video Accessibility

Wistia, a video marketing platform, unveiled its “2024 State of Video Report,” which featured user data from more than 90 million videos on the company’s platform as well as a customer…

Industry News March 25